Senior Marketing Manager for PropTech Platform
Lead a unified marketing engine across multiple ventures, driving platform adoption, growth, and brand positioning. Develop annual and quarterly marketing strategies and OKRs. Manage PR, media, and government-aligned communications.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
- SENIOR MARKETING MANAGER
🏡 REAL ESTATE / GOVERNMENT / INSTITUTIONAL
📍 Abu Dhabi, UAE – Relocation Required. ( 5 days in Office )
đź’° 25 000 - 32 000 AED + Education Allowance + Family Medical + Visa
About the Opportunity
We are partnering with a government-aligned PropTech platform based in Abu Dhabi that is building the digital backbone of the emirate’s real estate sector.
❌ This is not a listings portal.
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
👍🏻 This is institutional infrastructure.
The platform operates at ecosystem level, connecting developers, brokers, service providers and regulators through structured digital workflows, data integration and compliance-led systems.
The Mandate:
You will be responsible for building and leading a unified marketing engine across multiple ventures, driving platform adoption, growth, brand positioning and government-facing communications.
This is a strategic leadership role with executive visibility.
Key Responsibilities
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• Develop annual and quarterly marketing strategy and OKRs
• Drive user acquisition, engagement and platform adoption
• Own brand architecture and positioning
• Lead performance marketing across digital channels
• Oversee SEO, SEM, CRM and funnel optimisation
• Manage PR, media and government-aligned communications
• Manage agencies, vendors and marketing budgets
• Deliver performance dashboards and executive reporting
What We’re Looking For
Interested in relocating to United Arab Emirates? Check out our comprehensive Relocation Jobs in United Arab Emirates page with detailed relocation packages and benefits.
• 8+ years marketing experience, ideally within real estate, PropTech, government or regulated sectors
• Proven leadership experience running a marketing function
• Strong digital and performance marketing background
• Experience with analytics tools such as GA4 and Looker Studio
• Experience managing agencies and multi-channel campaigns
• Strong stakeholder management and executive communication skills
• Experience in UAE market strongly preferred
Location Requirement
This role is based in Abu Dhabi, Yas Mall.
Full relocation is required for candidates not currently based in Abu Dhabi.
This is a five-day, in-office leadership role.
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