Email & Lifecycle Marketing Manager

About ev.energy

We are building the world’s largest EV-centric Virtual Power Plant (VPP). By connecting to vehicles, chargers, batteries, solar inverters, and other Distributed Energy Resources, we turn households into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels.

We are scaling rapidly across North America and Europe. We are moving fast, we are AI-first, and we are looking for builders who want to power the grid of the future.

The opportunity

We are looking for an Email & Lifecycle Marketing Manager to join our User Growth team. The purpose of this role is to own our acquisition messaging channels end-to-end. This is a high-impact individual contributor sitting within our D2C user acquisition engine, reporting to the Head of User Growth.

You’ll be responsible for the strategy, operations, and execution of email, push, in-app messaging, and SMS that generate end user enrolments onto our VPP platform. The role is acquisition-focused, you’ll own our messaging channels through the point of new user conversion.

You're an email marketing expert who knows your way around push, IAM, and SMS — equally comfortable in the weeds of multi-touch campaign orchestration and zooming out to shape a strategic roadmap. You bring structure, lean into the data, and know how to turn insights into better-performing strategies and tactics.

Partnering with our Driver Experience product team, who lead user retention and engagement, you will also be responsible for deploying our proven in-life communications framework for new program launches.

Responsibilities

Strategy & roadmap

• Lead our email-first messaging strategy across push, in-app, and SMS — and own the roadmap for initiatives across these channels
• Partner with Product, data, and designers to plan and deliver on that roadmap
• Define and continuously refine our approach to acquisition communications, from first touch through enrolment conversion

Campaign execution & orchestration

• Build, launch, and optimize multi-touch nurture and drip series primarily in email, with supporting touchpoints across push notifications, in-app messages, and SMS
• Execute one-time campaigns and promotional sends with precision and quality
• Manage our customer communications calendar and maintain a clear, organized intake and delivery process for internal and client requests
• Support new program launch communications as-needed

Experimentation & performance

• Design and run A/B and multivariate tests across subject lines, content, send timing, segmentation, journey logic, etc.
• Build and maintain reporting on channel performance (ex. deliverability, open rates, clicks, conversions) and surface insights to stakeholders in a clear, actionable way
• Use performance analytics to inform and continuously evolve strategy

Requirements

Experience: 5+ years in email, lifecycle or CRM marketing roles.

Key skills:

• Proven experience owning email strategy and execution — not just executing someone else's playbook
• Hands-on experience with Braze strongly preferred; comparable platforms (Iterable, Klaviyo, Salesforce Marketing Cloud) welcomed
• Strong campaign orchestration skills — you've built complex nurture journeys, not just batch-and-blast email
• Comfort with experimentation: you know how to structure a test, read results, and act on them
• Sharp analytical skills and experience analyzing channel performance reports

Other abilities & qualities:

• High attention to detail and strong organizational instincts — you're the person who catches the broken link before it sends to 20k users
• Bonus: email design skills (HTML or creative) a plus

Benefits

The salary range for this role is: $101,200-$109,200 CAD, depending on experience.

Key benefits include:

• Equity, in the form of share options (granted as a % of your salary)
• Healthcare provided by Canada Life (Premium plan)
• Life assurance of 2x your salary
• Paid-for co-working access (on-demand or subscription)
• Annual 'Team Week' whole company offsite
• L&D allowance of $1,300 CAD per year

You can find out more about our full range of perks and benefits here.

Location & how we work

The majority of people at ev.energy works on a fully remote basis, with a small number of roles based on-site in our testing sites. This role is fully remote, based in Canada.

This means that most of our people work from home, but we're happy to provide co-working subscriptions if you'd like to spend time at a WeWork (or other co-working space close to you).

We balance our remote set up by getting everyone together once a year for an offsite, as we know that spending time together IRL is super important.