Senior Director of Marketing

Job Description Summary

GE Vernova is seeking a Senior Director of Marketing to lead global marketing strategy and execution for its Power & Energy Resources Software business, with a primary focus on accelerating growth of the Asset Performance Management (APM) software portfolio and support the Controls business. This leader will be responsible for defining and executing a comprehensive marketing strategy that drives demand, strengthens market leadership, and positions GE Vernova’s APM and Controls solutions as mission-critical platforms for reliability, efficiency, and decarbonization across the energy and industrial ecosystem. The role partners closely with Product Management, Commercial Sales, Digital, Customer Success, and Corporate Marketing teams to deliver measurable pipeline impact and long-term brand equity.

Job Description

Roles and Responsibilities

Strategic Marketing Leadership

• Own the global marketing strategy for GE Vernova’s APM software portfolio, aligned to growth, revenue, and market expansion goals
  
  
• Translate business objectives into integrated marketing plans spanning positioning, messaging, demand generation, and thought leadership
  
  
• Define clear value propositions for diverse buyer personas, including executives, operations leaders, reliability engineers, and digital leaders
  
  

Growth & Demand Generation

• Lead marketing programs that drive qualified pipeline, bookings influence, and customer expansion
  
  
• Partner with Sales and Commercial Excellence teams to align campaigns with account-based strategies and regional priorities
  
  
• Establish KPIs and dashboards to measure marketing performance, ROI, and revenue impact
  
  

Product & Portfolio Marketing

• Serve as the marketing voice for the APM suite, shaping go-to-market strategy, launches, and lifecycle marketing
  
  
• Develop compelling narratives around industrial AI, predictive analytics, asset reliability, and energy transition outcomes
  
  

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• Support competitive differentiation and analyst engagement
  
  

Brand, Content & Thought Leadership

• Elevate GE Vernova’s leadership position in asset performance, reliability, and digital energy transformation
  
  
• Oversee creation of high-impact content including customer stories, executive thought leadership, industry reports, and event messaging
  
  
• Represent the business at key industry forums, conferences, and customer events
  
  

Customer & Market Insight

• Leverage customer insights, market trends, and competitive intelligence to inform strategy and messaging
  
  
• Partner with Customer Success to amplify value realization stories and drive advocacy
  
  
• Ensure marketing reflects customer outcomes across Power generation (renewables, grid, and industrial energy users), Oil & Gas (Upstream, Downstream) and Metals and Mining industries
  
  

Team & Cross-Functional Leadership

• Build, mentor, and lead a high-performing global marketing team
  
  
• Operate as a trusted partner to Product, Sales, Customer Success and Executive Leadership
  
  

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• Influence without authority in a complex, matrixed organization
  
  

Required Qualifications

• 12+ years of progressive marketing leadership experience in B2B enterprise software, SaaS, or industrial technology
  
  
• Proven success driving growth for complex software portfolios with long sales cycles and multiple buyer personas
  
  
• Strong background in product marketing, demand generation, and go-to-market execution
  
  
• Experience partnering closely with global sales and product management organizations and senior executives
  
  
• Data-driven mindset with strong analytical and storytelling skills
  
  

Desired

• Experience in asset-intensive industries (energy, power generation, utilities, oil & gas, industrials)
  
  
• Familiarity with Asset Performance Management, Industrial AI, analytics, or digital twins
  
  
• MBA or advanced degree
  
  

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• Experience marketing solutions that support reliability, decarbonization, and operational excellence
  
  

Leadership Characteristics

• Strategic thinker with a strong bias for execution
  
  
• Customer-centric and outcome-oriented
  
  
• Comfortable operating at the intersection of technology, operations, and business value
  
  
• Inspires teams and influences senior stakeholders
  
  
• Thrives in a fast-moving, transformation-driven environment
  
  

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: Yes

Application Deadline: February 26, 2026

For candidates applying to a U.S. based position, the pay range for this position is between $149,100.00 and $248,600.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on February 19, 2026.

Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.