Senior Digital Marketing Specialist (AI)

Company Introduction:

MentorX Corporation is a U.S. and China-based education and career development company dedicated to helping millions of international students successfully transition from campus to career in the AI era.

Since 2015, we have supported 30,000+ students worldwide, achieving a 95% placement success rate through personalized coaching, AI-driven career planning, and access to a global mentor and employer network.

We have innovated a leading-edge technology platform to bridge the gap between education and employment. We are transforming the whole education system to meet the talent requirements in the AI era. MentorX is in Pre-IPO stage. Join us to empower the next generation of global professionals. 

Open position (Based in Irvine, California):

Senior Marketing Specialist (Digital Marketing + AI)

Mandarin Required | OPT/H-1B Sponsorship Available

About the Role

• We are looking for a bilingual (English + Mandarin) Marketing Specialist who has solid hands-on experience in digital advertising, content creation, and basic UI/UX design. You will build our brand presence across U.S. and China social platforms, support sales campaigns, and optimize paid ads performance. OPT/CPT and H-1B sponsorship is available for qualified candidates.

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Responsibilities

• Based on corporate strategy, developing marketing tactics.
• Create digital and offline marketing content (social media posts, website, email campaigns, brochures, landing pages).
• Manage and update website content (WordPress/Wix/Shopify) while ensuring brand consistency and user-friendly UI/UX.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, etc.
• Collaborate with the sales team to design marketing campaigns that drive leads and conversions.
• Monitor ad metrics using GA4, GTM, Meta Ads Manager, Google Ads Manager, and report on CTR, CPC, CPL/CPA, CVR, ROAS.
• Conduct A/B testing and adjust creatives, keywords, or audience targeting for better performance.

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• Assist with basic UI/UX design using tools such as Figma, Canva, Adobe XD/AI/PS.

Qualifications

• Effectively using AI tool to perform all marketing tasks.
• Mandarin Chinese required (written & spoken) for internal communication and content adaptation.
• 1–3 years of experience in digital marketing, social media growth, or paid ads operation.
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads.
• Working knowledge of UI/UX design or visual design concepts.
• Strong copywriting and storytelling skills; understand 3-second hooks and first-screen visual impact.

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• Familiar with advertising metrics (CTR, CPC, CPA, ROAS) and A/B testing.
• Experience with WordPress, SEO/SEM, Google Analytics (GA4), Google Tag Manager (GTM).
• Bachelor’s degree in business, marketing, communications, design, data, or a related field.

Benefits:

• Competitive base salary
• Commission based
• Full medical insurance
• 401K plan
• Stock options
• OPT/CPT and H-1B visa sponsorship available.