Senior Performance Marketing Analyst

leadsense United Kingdom
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

LeadSense is hiring a Senior Performance Marketing Analyst to own the performance intelligence layer of their lead generation operation. The role involves analyzing campaign data, client conversion data, and commercial outcomes to maximize quality, scale, and margin. The ideal candidate has 3+ years of experience in performance marketing analytics, commercial analysis, or data analysis.

Key Highlights
Own the performance intelligence layer of lead generation operation
Analyze campaign data, client conversion data, and commercial outcomes
Maximize quality, scale, and margin
Key Responsibilities
Understand what is happening across campaigns, explain why, recommend what changes, and measure the impact
Monitor campaign performance across quality, volume, CPL, and CPA
Identify anomalies, shifts in conversion behaviour, and margin risk
Technical Skills Required
Python pandas NumPy
Benefits & Perks
Fully remote work
Open to candidates across Europe
Strong English required
Nice to Have
SQL
lead generation or affiliate experience
funnel analysis
stakeholder presentation experience

Job Description


We’re LeadSense.


We generate high-intent consumer leads at scale across insurance, financial services and home services in the UK and North America, working with some of the largest buyers in each market.


We are hiring a Senior Performance Marketing Analyst to own the performance intelligence layer of our lead generation operation. This is not a reporting role. You will sit at the centre of campaign data, client conversion data and commercial outcomes — connecting the dots to maximise quality, scale and margin.


Fully remote. Open to candidates across Europe. Strong English required.


The role


Understand what is happening across campaigns, explain why, recommend what changes, and measure the impact. In practice, this means operating across three levels — tactical analysis, commercial modelling and automation — often on the same day.


What you'll do


You will work closely with media buyers and leadership. Your analysis will directly influence budget allocation, client routing, pricing decisions and scaling strategy.


  • Monitor campaign performance across quality, volume, CPL and CPA
  • Identify anomalies, shifts in conversion behaviour and margin risk
  • Connect client-side conversion data back to targeting, creative and funnel structure
  • Recommend allocation and routing decisions to maximise revenue per lead
  • Build and refine lead quality and scoring models
  • Model commercial trade-offs before decisions are made
  • Automate reporting and reduce manual analysis using Python (pandas, NumPy)
  • Present insights internally and, occasionally, directly to clients


What we're looking for


You think in systems. You are comfortable with imperfect data. You enjoy solving messy performance problems.


  • 3+ years in performance marketing analytics, commercial analysis or data analysis
  • Strong understanding of paid media metrics — CPL, CPA, CTR, ROAS, conversion rates
  • Python (pandas, NumPy) — used regularly, not occasionally
  • Experience working alongside paid media teams
  • Commercial reasoning: you understand unit economics, margin and trade-offs
  • Excellent written and spoken English


Nice to have: SQL · lead generation or affiliate experience · funnel analysis · stakeholder presentation experience


If data is how you think, not just what you do — we'd like to hear from you.


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