Senior Art Director - Health, Wellness, and Beauty Brand

Job Description

100% Remote

A fast-growing consumer brand in the health, wellness, and beauty space is seeking an Art Director to own the visual execution layer of the brand and build a scalable, AI-assisted design engine. This role sits at the intersection of brand, performance, web, lifecycle, and packaging, with a mandate to increase both quality and speed while reducing manual production bottlenecks.

Role Overview

As the Art Director, you are responsible for turning strategy into high-performing visual systems. You will partner closely with a Head of Creative/Content leader to design, implement, and continually optimize a modular, AI-accelerated production workflow that supports rapid experimentation across channels.

This is a hands-on, execution-focused role in a performance-driven organization. You are expected to design, iterate, and ship — not only direct others.

• Raise and enforce the visual standard for the brand across all touchpoints
• Create modular design systems that enable speed, testing, and reuse
• Embed AI tools into everyday design workflows for leverage, not novelty
• Increase creative throughput without increasing friction or headcount
  
  

This is not a pure concept role, not campaign-only, and not detached from performance. It is an AI-forward, systems-focused Art Director position designed for someone who loves both craft and operational excellence.

Minimum Qualifications

Listed first to respect your time and help you quickly assess fit.

• 5+ years of experience in design or art direction for DTC, beauty, wellness, health, or consumer products
• Robust portfolio spanning digital, packaging, and performance-oriented creative
• Advanced proficiency in Figma and Adobe Creative Suite
• Proven track record of integrating AI tools into design and production workflows
• Experience designing modular systems and libraries (not just standalone campaigns)
• Strong understanding of how design choices affect conversion, user trust, and brand perception
• Background in health, beauty, or broader CPG is strongly preferred
  
  

Core Responsibility Areas

• Brand Systems & Visual Standards
• Own and evolve the brand’s visual identity and design language
• Define and maintain rules for layout, typography, hierarchy, spacing, and visual rhythm
• Develop practical, modular brand guidelines and component libraries that teams can actually use
• Ensure cross-channel consistency spanning paid media, organic social, web, email, packaging, and product
  
  

As volume increases, the brand should feel more cohesive — not fragmented.

• AI-Assisted Design Workflows
  
  

AI is a core requirement, not a side experiment, in this role.

• Incorporate AI tools directly into daily design, iteration, and production tasks
• Use AI for rapid concept exploration, layout variation, asset adaptation, and static variant generation
• Support performance teams with high-volume variant creation for testing (e.g., “static swarms”)
• Create and maintain prompt libraries and repeatable workflows for other designers
• Compress time-to-first-draft and iteration cycles across all surfaces
  
  

The goal is operational leverage and speed, not gimmicks.

• Web & CRO-Focused Design
• Design and continuously refine key web experiences, including homepage, PDPs, and landing pages
• Partner with growth/CRO stakeholders to develop test-ready page modules and templates
• Build reusable UI components that make experimentation faster and more consistent
• Leverage AI to spin up layout variations and test mockups quickly
  
  

Every design decision should balance visual elevation with conversion performance.

• Lifecycle & Email Design Systems
• Develop modular email design systems that enable lifecycle and CRM teams to self-serve
• Create scalable frameworks for promos, launches, and evergreen flows
• Use AI to generate fresh layouts and updates without full redesign cycles
  
  

Objective: high clarity and fast turnaround, every time.

• Paid Media & Organic Content Support
• Build modular static systems and templates that fuel performance creative at scale
• Design graphic systems, overlays, and motion-friendly elements for short-form video

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• Support thumbnail creation, hooks, and visual storytelling for high-scroll environments
• Use AI to rapidly produce and adapt variants for testing across platforms
  
  

You won’t be buying media, but your work should directly enable fast, data-driven experimentation.

• Packaging & Physical Touchpoints
• Design and iterate on packaging, inserts, and other physical brand expressions
• Create scalable packaging systems that can flex as new products are introduced
• Ensure hierarchy, readability, and brand clarity across all physical materials
• Use AI-assisted mockups and rapid prototyping to fast-track exploration and approvals
• Workflow, Collaboration & Team Enablement
• Work in close partnership with the senior creative leader responsible for overall content and production
• Guide and oversee freelance designers and external partners as needed
• Maintain clean, well-structured asset libraries and systematized design files
• Ensure brand, performance, lifecycle, and product teams can move quickly without constant design roadblocks
  
  

What Success Looks Like

• A cohesive, instantly recognizable brand experience across all channels
• Materially faster design turnaround enabled by modular systems and AI workflows
• Significant increase in creative variants available for testing in paid and lifecycle channels
• Reduced reliance on one-off, bespoke design cycles
• High-performing web and email experiences that support conversion and retention
• Packaging and physical materials that are both scalable and premium
  
  

What This Role Is Not

• Not a brand-only, high-concept role detached from performance and outcomes
• Not limited to big campaigns with long lead times
• Not siloed away from growth, digital, or product teams
• Not a fit for designers who are resistant to AI or manual-only workflows
• Not purely managerial — this is a hands-on design and systems-building role