Enterprise Opener (Strategic Accounts)

Brafton is a large and established content marketing agency. Our full-scale, in-house teams create exceptional content to execute on custom, data-led strategies, delivering strong measurable results. Since 2008, we've been a leading content marketing provider and a full-service digital marketing partner for brands needing results from content, SEO, and digital campaigns.

Our growth is fueled by our people. We are building an enterprise pipeline engine to match the scale of our delivery.

This role is remote and open to applicants throughout the US.

Position Summary
Are you a senior Enterprise level opener, looking for your next challenge, with the opportunity to build a team? The Enterprise Opener (Strategic Accounts) is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.

This is a professional, account-based prospecting role, not high-volume and generic. It's designed for an outbound expert who:

• Thrives in account-based prospecting
• Understands enterprise buying cycles
• Consistently creates interest with executives through sharp positioning, research-driven outreach, and confident discovery
  
  
  
  

You will partner closely with enterprise sales leadership to target priority accounts, multi-thread stakeholders, and generate pipeline for strategic, high-value engagements.

Previous enterprise experience in a comparative role is essential (5-10 years). Applicants without such experience will not be considered.

Key Responsibilities

• Own outbound prospecting into strategic enterprise accounts across defined target segments
• Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy)
• Engage senior stakeholders (Director/VP/Head/CMO) through:
  
  
  
  

Phone outreach

Email campaigns

LinkedIn engagement and social selling

Targeted multi-touch sequences

• Conduct high-quality discovery conversations to uncover business drivers including:
  
  
  
  

Growth goals and pipeline targets

SEO and organic visibility challenges

Content velocity and scale needs

Internal resourcing constraints

Performance marketing priorities

Brand authority and thought leadership initiatives

• Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance)
• Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs)
• Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis
• Provide feedback loops to marketing and leadership on what's resonating in the enterprise market
  
  
  
  

IDEAL CANDIDATE PROFILE

• You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations. You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses
  
  
  
  

Required Experience & Qualifications

• Bachelor’s degree required
• 5+ years experience in prospecting specifically at the Enterprise level
• Demonstrated success booking meetings with enterprise-level decision-makers
• Proven ability to open net-new accounts (not just inbound follow-up)
• Strong discovery skills and the ability to create urgency without being transactional
• Comfortable navigating longer buying cycles and multi-stakeholder environments
• Excellent written communication with a professional, executive tone
• Confident phone presence and objection-handling skills
• Strong working knowledge of digital marketing concepts, including:
  
  
  
  

Content strategy and production at scale

SEO performance and search visibility

Inbound marketing and lead generation

Paid media and conversion considerations

Analytics and reporting expectations for enterprise teams

• High proficiency with prospecting and research tools such as:
  
  
  
  

LinkedIn Sales Navigator

CRM systems (HubSpot and/or Salesforce)

SEMrush, SimilarWeb, Google Analytics or equivalent

Outreach, Salesloft, or Apollo (nice to have)

What Success Looks Like

• Consistently generating qualified meetings with large target accounts
• Securing meetings with VP and C-level marketing leaders
• Building repeatable outbound plays that generate real enterprise pipeline
• Producing high-quality handoffs that lead to progressed opportunities
• Becoming a trusted partner to enterprise sales leadership in strategic pursuits
  
  
  
  

Compensation & Growth

• Competitive base salary plus performance-based incentive compensation
• Clear growth pathways into enterprise closing roles and sales leadership opportunities
  
  
  
  

Benefits Include
Competitive incentive plan, Health, Dental, Vision, 401k with match, Paid Time Off, remote work perks and more!

EQUAL OPPORTUNITY

Brafton is an Equal Opportunity employer. We comply with applicable federal, state, provincial, and local laws governing nondiscrimination. Applicants must have work authorization that does not now or in the future require sponsorship of a visa or employment authorization in the United States or Canada with Brafton.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

On-target earnings.