Creative Director for Experience Strategy and Brand Development

Creative Director

Our Mission

Legacybox helps people preserve and enjoy their most precious memories. We digitize old photos, videos, and audio, transforming physical media into organized digital collections that families can access, share, and cherish for generations. Our customers trust us with their irreplaceable memories, from their parents' wedding photos to their children's first words captured on VHS tape.

We're modernizing how millions of people relive their digitized memories through a beautiful, fast, and intuitive app. This is consumer software at its best: real users, real emotions, and real impact.

About the Role

As Creative Director, you'll be both brand strategist and visual architect, defining the evolution of Legacybox as we expand from a trusted digitization service into a comprehensive software platform for organizing, sharing, and enhancing family memories. Partnering directly with our founding team, you'll set the strategic direction for our brand while establishing the design systems and standards that ensure every touchpoint, from TV advertising to social media to our website and digital product, reflects our commitment to beauty and emotional resonance.

Your work will elevate Legacybox from a beloved brand with 1.5 million customers into a household name. This role demands both visionary thinking and hands-on execution: crafting brand strategy, designing campaigns, building toolkits, and establishing the creative quality bar across Marketing and Product.

Responsibilities

Brand Strategy & Creative Vision

• Define and evolve the Legacybox brand strategy as we expand into a software platform, ensuring our identity reflects both our heritage and our future.
• Establish visual principles for motion, typography, color, and tone across all customer touchpoints, from ad spots to product interfaces.
• Create brand guidelines and asset libraries that empower Marketing and Product teams to execute with consistency and excellence.
• Set the creative quality bar across the organization and champion a culture of craft and emotional storytelling.

Creative Execution & Campaign Development

• Lead the creative direction of campaigns across TV advertising, social media, web, and digital product launches.
• Design high-impact brand moments that elevate Legacybox into a household name while honoring the trust families place in us.
• Produce both strategic frameworks and hands-on creative work from positioning and messaging to finished visual assets.
• Ensure brand consistency across every customer journey, from first impression to in-app experience.

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Cross-Functional Leadership & Systems

• Partner with Marketing and Product leadership to align brand expression with business goals and product roadmap.
• Build toolkits, templates, and workflows that enable teams to create on-brand work independently.
• Collaborate with Engineering and Product Design to ensure seamless brand integration throughout the digital experience.
• Stay current on trends in consumer media, storytelling, and memory preservation to keep Legacybox culturally relevant.

What Success Looks Like

• A cohesive, elevated brand presence across all channels that positions Legacybox as the definitive platform for family memories.
• Scalable creative systems that accelerate execution while raising quality standards.
• Measurable growth in brand awareness, customer trust, and engagement.
• Teams are empowered to create beautiful, effective work with clarity and confidence.

About You

You're a creative leader who blends strategic vision with hands-on craft, with a passion for building brands that move people. You understand that great creative work is not just beautiful, it's purposeful, cohesive, and effective. You thrive on shaping brand identity at scale while staying close to the work, and you're energized by the challenge of telling stories about memory, legacy, and connection.

• 8+ years of experience leading brand and creative strategy for consumer brands, with a portfolio that demonstrates both strategic thinking and exceptional execution.
• Proven track record developing brand identities, campaign creative, and visual systems across multiple channels (TV, digital, social, product).
• Strong foundation in brand positioning, visual storytelling, and establishing creative standards across organizations.
• Experience collaborating with Product teams to ensure brand consistency throughout digital experiences.
• Demonstrated ability to lead cross-functional creative work and elevate team output through mentorship and high standards.
• Deep appreciation for photography, video, and audio as storytelling media.

Extra Credit

• Experience with memory, media, or storytelling brands, particularly those with physical and digital touchpoints.
• Background leading creative for DTC or subscription brands with strong customer loyalty.
• Personal connection to family history, analog media, or digital preservation.
• Comfort working in or alongside Product Design teams, with familiarity in design systems or component libraries.

Benefits

• Full-time, remote-friendly role.
• Apple hardware and all necessary design tools.
• Competitive pay based on experience.
• Medical, dental, vision, HSA, and short-term disability (30-day waiting period).
• Free 24/7 medical care via TextCare (no waiting period).
• 401(k) eligibility with employer match (6-month waiting period).
• Competitive vacation policy

Work Environment

We embrace a flexible approach to work. Many of our team members are fully remote, and we value results, communication, and craftsmanship above location. We also take great pride in our hometown of Chattanooga and our multiple facilities there: our downtown office and our digitization facility, where thousands of family memories are carefully handled and converted every day. Whether working from home or visiting in person, you’ll be part of a team deeply rooted to a sense of place, and committed to quality and care. You’re always welcome in Chattanooga.

Why Join Us

Legacybox is at an exciting inflection point, transforming from a one-time digitization service into a lifelong platform for preserving and sharing family stories. As our Creative Director, you’ll help define how memories come alive again for millions of families, designing experiences that are not only easy to use, but truly joyful to relive.