Digital Marketing Specialist - AI, Web Optimization, and Performance Marketing

Xeo Marketing is growing, and we’re looking for someone who loves hands-on execution at the intersection of AI, web optimization, and performance marketing.

This role is execution-focused and ideal for someone who enjoys implementing real changes on websites and strengthening digital credibility through trusted directories, citations, and authority signals.

Key Responsibilities

• Using data (GA4, GTM, A/B testing) to improve conversion rates and lead quality
• Implementing real changes on websites (WordPress, content, landing pages, schema)
• Improving visibility across Search Engines + Answer Engines (AEO)
• Building trust & authority through directories, citations, and listings
• Running and optimizing Google Ads campaigns (Search, PMax, Display, YouTube)
• Implement and maintain Schema JSON-LD markup across websites (Organization, FAQ, Article, Product, Breadcrumb, etc.)
• You’ll work closely with our internal marketing team and collaborate across content, social, and product teams to turn strategy into measurable outcomes.

Core Skills

• Website optimization & CMS experience (WordPress preferred)
• SEO fundamentals + interest in AEO / AI visibility
• Google Ads & performance marketing experience

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• Trust & authority link building / citation management
• Strong execution mindset — you like shipping, testing, and improving

Experience

• 2+ years of experience in digital marketing, web optimization, SEO, or content operations.
• Proven experience planning, executing, and optimizing paid search campaigns across Google Ads, including Search, Performance Max (PMax), Display, and YouTube.
• Demonstrated ability to increase conversion rates and lead quality, with experience driving 30%+ improvements through campaign optimization and testing.
• Strong understanding of full-funnel digital advertising strategies, from awareness and demand generation to SQL and conversion optimization.
• Experience conducting keyword research, audience segmentation, and ad copy testing to improve relevance, CTR, and engagement.
• Proven experience implementing updates on live websites and coordinating ongoing maintenance.
• Experience managing or supporting directory listings, citations, or backlink-building efforts.

Technical & Platform Experience

• Working knowledge of WordPress or similar CMS platforms.
• Basic familiarity with HTML/CSS (PHP knowledge is a plus).
• Experience using SEO and analytics tools (e.g., Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar).

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• Comfort using AI tools such as ChatGPT or Claude to assist with content, metadata, and optimization workflows.

Education & Certifications (Nice to Have)

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
• Relevant certifications such as:
• Google Analytics (GA4) Certification
• Google SEO/Digital Marketing Certificates
• HubSpot Content Marketing or SEO Certification
• SEMrush or Ahrefs SEO Certification
• Schema Markup/Technical SEO Certifications
• Meta Ads Certification (nice to have)

Why Xeo

• AI-first marketing consultancy building for the next era of visibility
• Hands-on role with real ownership and impact
• Clear growth path as our full-time core team expands
• Fully remote, collaborative, and future-focused