Digital Marketing Specialist

Headquartered in Baton Rouge, LA, The Automotive Marketing Group is a full-service advertising agency specializing in the automotive industry.

Currently, we are looking for a Digital Marketing Specialist to grow with our company. If you are analytical, detail oriented, have a strong knowledge of digital marketing, we want to hear from you! The perfect candidate will have significant experience in developing digital advertising strategies, managing multiple clients, building and managing multiple campaigns, and performing deep analysis. Experience with vetting future vendors and managing vendor relationships is also a requirement. Success in this position requires the ability to manage stress and pressure from working on multiple projects at one time, while balancing client expectations and project constraints. Experience in the Automotive industry and Adobe Creative Suite is a plus.

Some of the Responsibilities Include:

• Creating and implementing all aspects of Search Engine Marketing, Display, Social, Digital Video, Email and Other Digital Advertising Campaigns
• Monitoring and Managing Campaign Performance
• Testing and Tweaking Campaigns to Maximize Conversion Rates
• Maintaining and creating custom tags and conversions
• Setting up and maintaining website pixels and codes
• Reporting and Analyzing Campaign Results
• Continuing Education on Legal/Manufacturer Compliance

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• Google Analytics Monitoring and Reporting
• Develop PowerPoints for proposals and reports
• Working with Graphic Designers to Create Artwork
• Managing and Tracking Campaign Budgets
• Meeting Both Short and Long-Term Deadlines
• Direct contact and performance reporting to clients

Requirements:

• Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience
• Minimum 3 years online/digital advertising experience
• Google Ads and Bing Certification- must have extensive search engine marketing experience

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• Google Analytics Certification
• Must have an understanding of UTM coding
• Experience with Meta Ads, Google Data Studio, GA4, Google Search Console, Google Tag Manager, Google Merchant Center, Google Ads, Google My Business and YouTube Studio is preferred
• Highly organized and detail-oriented
• Self-motivated and self-directed
• Strong communication skills and a positive, team-player attitude

Additional Information:

• Full-Time 40 Hour Work Week Position with Benefits
• This is an onsite Position. Relocation is a must for out-of-town applicants
• We are proud to be an Equal Opportunity Employer
• Benefits package
• Please, no phone calls