Senior Director of Marketing - Rare Disease and IPF Product Launch
Relocation
AI Summary
Launch a new product addressing a major unmet medical need in rare disease, IPF specifically. Lead strategic planning, develop launch strategies, and drive patient engagement. Manage a team and collaborate cross-functionally.
Key Highlights
Lead product launch in rare disease and IPF
Develop launch strategies and messaging
Drive patient engagement and omni-channel media strategies
Technical Skills Required
Benefits & Perks
Salary range: $244,000 - $300,000 per year
30% annual bonus
30% stock RSUs
Comprehensive benefits: medical, dental, vision, 401k, PTO, holidays, and sick leave
Job Description
Piper Companies is seeking a Senior Director of Marketing to join a leading research organization located in NC (relocation assistance provided). This is a rare full-time opportunity to launch a product addressing a major unmet medical need in rare disease, IPF specifically. The right candidate will already have proven success leading AND owning a new product or indication launch in pharma or rare disease
Responsibilities of the Senior Director of Marketing Include:
- Own and lead strategic planning for disease education and branded communications for patients and HCPs.
- Develop launch strategies, positioning, messaging, and integrated campaigns across digital and traditional channels.
- Drive patient engagement through personalized experiences and omni-channel media strategies.
- Build relationships with KOLs and lead advisory boards, speaker programs, and congress planning.
- Collaborate cross-functionally and manage external vendors to ensure timely execution.
- Oversee market research, competitive intelligence, and annual brand planning.
- Manage and mentor 2 direct reports (including Associate Project Manager).
- Promote long-term success—ideal candidate is committed to staying in the role, not a “serial launcher.”
- Travel up to 30%.
- Work Schedule: 4 days onsite, 1 day remote.
- Bachelor’s degree with 15+ years pharma marketing experience OR Master’s with 13+ years.
- 6+ years direct people management experience.
- Proven success leading AND owning a new product or indication launch in pharma or rare disease.
- Ideal background: Regeneron, Amgen, or biotech space.
- Master’s degree.
- 6+ years sales experience.
- Marketing experience in IPF.
- Salary Range: $244,000.00 - $300,000.00 per year, based on experience and certifications
- 30% Annual bonus + 30% stock RSUs
- 4 days onsite with one remote workday per week
- Comprehensive Benefits: Medical, Dental, Vision; 401k, PTO, holidays, and sick leave.
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