Web Operations Manager

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona works with the world’s fastest-growing technology startups. Our clients are funded by some of the world’s top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.

We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.

Who’s building Persona?

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

What we’re looking for:

We’re looking for a Web Operations Manager to take ownership of our growing digital ecosystem — overseeing multiple websites, tools, and systems that power our therapy and wellness network.

This person will manage and improve day-to-day web operations, ensure all systems run efficiently, and continuously look for smarter, more automated ways to work. They’ll be hands-on inside WordPress and related platforms, proactive about solving problems before they arise, and confident recommending new tools and technologies that enhance workflow and performance.

You don’t need to be a full-stack developer, but you should be technically fluent — able to understand, troubleshoot, and communicate with developers when deeper coding is required.

Responsibilities—what you'll do:

Website & Systems Ownership

• Manage and maintain all organizational websites (WordPress, Squarespace).
• Keep platforms updated, secure, and fully functional across devices and browsers.
• Troubleshoot minor issues and make front-end fixes using HTML, CSS, or JavaScript.
• Maintain hosting, domains, SSL certificates, and plugin updates.
• Document systems, credentials, and workflows to ensure continuity.
• Take full ownership of web operations — ensuring everything stays organized, consistent, and reliable.

Content Management & Publishing

• Upload and format pages, blogs, and resources within WordPress or Squarespace.
• Update site copy, links, and CTAs across multiple pages and platforms.
• Manage PDFs, brochures, and downloadable assets to ensure accuracy and alignment with live content.
• Coordinate with the marketing team to implement design or copy updates efficiently.

Automation, AI, & Workflow Optimization

• Manage and expand automations within ActiveCampaign (email journeys, tagging, segmentation, and lead capture flows).
• Be familiar with other automation tools such as Zapier or Make and know when to leverage them to improve workflow efficiency.
• Integrate tools like Airtable, Jotform, or Softr to streamline internal systems.
• Use AI tools (e.g., ChatGPT, Midjourney, or automation assistants) to accelerate updates, testing, and documentation.
• Proactively identify opportunities to automate recurring tasks or enhance team efficiency.
• Stay current with emerging technologies and share insights that could benefit digital operations.

Analytics & Search Infrastructure

• Manage Google Analytics, Google Search Console, and XML sitemaps for all sites.
• Ensure correct indexing, page structure, and site visibility.
• Support performance tracking and keyword insight reporting.

Collaboration & Continuous Improvement

• Work closely with marketing, operations, and design teams to align web systems with brand goals.
• Ensure a cohesive user experience across all sites and platforms.
• Proactively recommend improvements — from new plugins to workflow enhancements.
• Maintain organized processes, documentation, and clear communication across teams.

Qualifications:

Required Skills

• 3–5 years of experience managing websites or digital systems.
• Strong proficiency with WordPress (Divi, Elementor, or similar page builders) and working knowledge of Squarespace.
• Familiarity with HTML, CSS, and JavaScript for front-end troubleshooting.
• Experience managing automations within ActiveCampaign or similar CRM platforms.
• Understanding of workflow automation tools (e.g., Zapier, Make) and how to apply them strategically.
• Solid understanding of Google Analytics and Search Console.
• Excellent organization and documentation skills.
• Ability to work independently, manage multiple projects, and communicate effectively with both technical and non-technical collaborators.
• Fully fluent in English
• Ability to commit long-term and full-time
• This position is for serious, career-oriented candidates

Nice to have:

• Experience with Airtable or Softr.
• Knowledge of HIPAA-conscious data handling and website security.
• Curiosity about AI, automation, and emerging technology.
• Experience coordinating with developers or creative teams.

What we offer:

• Best salaries in the industry
• Permanent ability to work from anywhere in the world
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• Warm and friendly company culture
• Full benefits

Benefits at Persona:

• Health insurance
• Unlimited paid time off (paid sick and vacation leaves)
• Annual bonuses based on performance
• Monthly tech allowance
• Opportunity to be paid in your currency of choice
• Others depending on seniority

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that’s okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

In case you or any exceptional people you know are exploring other roles, our rapidly growing company is also looking for new team members with backgrounds in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design.

Visit our website for more information: https://www.personatalent.com/