AI Summary
Senior leadership role for a visionary Product Marketing Head to define and execute the global go-to-market strategy for DeepBook, a next-generation decentralized liquidity engine. This position requires shaping brand positioning, driving adoption, and scaling engagement across developers, traders, and institutions in the DeFi ecosystem. Requires a blend of strategic leadership, hands-on execution, and deep understanding of DeFi and blockchain innovation.
Key Highlights
Define and lead global marketing and branding strategy for DeepBook.
Develop compelling narratives for complex financial and technical innovations.
Oversee product launches, campaigns, and community engagement.
Partner with Product, Engineering, and Business Development for GTM strategies.
Build DeepBook's reputation as a trusted DeFi protocol.
Leverage data and market insights to refine strategy and messaging.
Represent DeepBook at industry events and through thought leadership.
Technical Skills Required
Benefits & Perks
Fully remote role with global flexibility
Competitive compensation and performance-based incentives
Opportunity to shape an ambitious DeFi protocol
Work with a world-class, mission-driven team
Exposure to cutting-edge Web3 projects and collaborations
Professional growth in a high-impact, rapidly scaling environment
Supportive culture emphasizing autonomy, innovation, and global collaboration
Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Product Marketing, DeepBook in the United States.
This is a senior leadership opportunity for a visionary marketing professional passionate about decentralized finance (DeFi) and blockchain innovation. You will shape the global positioning and go-to-market strategy of DeepBook — a next-generation decentralized liquidity engine. As the driving force behind all marketing, communications, and brand storytelling, you will define how developers, traders, and institutions engage with this technology. This role requires both strategic leadership and hands-on execution, working cross-functionally to build awareness, foster adoption, and scale engagement across diverse audiences in the DeFi ecosystem.
Accountabilities:
- Define and lead the global marketing and branding strategy for DeepBook to align with growth and ecosystem objectives
- Develop clear, differentiated narratives that translate complex financial and technical innovations into accessible and compelling messaging
- Oversee product launches, campaigns, and community engagement initiatives across multiple platforms and user segments
- Partner with Product, Engineering, and Business Development teams to create and execute high-impact go-to-market strategies
- Build DeepBook's reputation as a trusted, innovative DeFi protocol across institutional, retail, and developer communities
- Leverage data, market insights, and user behavior trends to continuously refine strategy, messaging, and positioning
- Drive collaboration on broader initiatives such as liquidity incentives, stablecoin innovation, and ecosystem partnerships
- Serve as a visible leader and advocate for the brand, representing DeepBook at industry events and through thought leadership content
- 8+ years of experience in product marketing, growth, or brand strategy for technical or financial products
- Proven track record developing and executing successful go-to-market strategies in crypto, fintech, or capital markets
- Strong knowledge of DeFi, trading systems, and liquidity protocols, with the ability to communicate to technical and financial audiences alike
- Exceptional storytelling, writing, and communication skills with a data-driven approach to decision-making
- Experience building high-performance marketing teams and scaling community-driven ecosystems
- Comfortable working autonomously in a fast-paced, globally distributed environment
- Deep understanding of DEX market structure, liquidity mechanisms, and DeFi adoption trends
- Demonstrated ability to balance strategic leadership with hands-on execution
- Fully remote role with flexibility to work from anywhere worldwide
- Competitive compensation and performance-based incentives
- Opportunity to shape one of the most ambitious DeFi protocols driving the next evolution of decentralized liquidity
- Work with a world-class, mission-driven team of blockchain and financial innovators
- Exposure to cutting-edge projects and ecosystem collaborations across the Web3 space
- Professional growth in a high-impact, rapidly scaling environment
- Supportive culture emphasizing autonomy, innovation, and global collaboration
When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job's core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.
The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.
Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.
Thank you for your interest!