Job Description
About the client:
Our client is a digital marketing agency based in the USA. They're looking for an experienced Marketing Automation Specialist to create effective marketing online campaigns with automated, repetitive tasks.
About the role:
We are looking for a Marketing Automation Specialist to spearhead marketing automation efforts for our client. The ideal candidate will be proficient in Zapier and possess a deep understanding of marketing automation principles. You will play a crucial role in optimizing marketing processes, improving efficiency, and driving results through automation.
What you’ll be doing:
- Develop and implement marketing automation strategies to streamline workflows and improve efficiency.
- Configure and manage marketing automation platforms, with a focus on Zapier integration.
- Collaborate with cross-functional teams to identify automation opportunities and implement solutions.
- Build and maintain automated campaigns, including email marketing, lead nurturing, and customer segmentation.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Stay updated on industry trends and best practices in marketing automation.
- Provide training and support to team members on marketing automation tools and processes.
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience as a Marketing Automation Specialist or similar role.
- Proficiency in Zapier and other marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Excellent communication and collaboration skills.
- Detail-oriented with a passion for continuous improvement.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Have hands-on practical experience working with Zapier.
Remote Status: Fully Remote
Preferred Location: Global
Working Hours: 9 am to 6 pm EST
Holidays: US Local Holidays
Salary: USD 1200 to USD 2000 per month
Internal Job ID: 0143