Director of Lifecycle Marketing

Overview

The Director of Lifecycle Marketing is responsible for designing, executing, and optimizing end-to-end lifecycle marketing strategies that drive customer engagement, retention, and lifetime value. This role blends data-driven insights with creative execution to deliver personalized, timely, and high-impact communications across the full customer journey.

The position is both strategic and hands-on, owning lifecycle performance from acquisition through reactivation. Success in this role requires strong analytical rigor, deep marketing automation expertise, and the ability to collaborate cross-functionally to ensure a seamless and consistent customer experience across all touchpoints.

Type: Direct hire, fully on-site M-F in Virginia Beach

Schedule: Regular day hours

Pay: $150,000 - $165,000 salary

Bonus: Up to 15% annual

Relocation: Up to $25,000

Director of Lifecycle Marketing Duties

• Own and manage lifecycle marketing strategy across all customer stages, including acquisition, onboarding, engagement, retention, loyalty, and reactivation
• Develop advanced segmentation and personalization strategies using behavioral, transactional, and demographic data to increase conversion, engagement, and lifetime value
• Plan, execute, and optimize multi-channel lifecycle campaigns across email, SMS, in-app messaging, push notifications, owned channels, and paid retargeting
• Analyze key performance metrics including churn, CLV, engagement rates, repeat purchase behavior, and conversion to identify growth opportunities
• Lead ongoing A/B and multivariate testing to refine messaging, timing, creative, and channel mix for maximum impact
• Partner cross-functionally with operations, sales, analytics, creative, brand, and performance teams to deliver a cohesive and consistent customer journey
• Own and optimize marketing automation and CRM platforms to enable scalable, efficient, and data-driven campaign execution
• Lead customer journey research and feedback analysis to continuously improve satisfaction, loyalty, and long-term retention
• Design and evolve retention and loyalty programs that increase customer stickiness and reduce churn
• Establish performance frameworks and KPIs tied to conversion, retention, engagement, and lifetime value

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Director of Lifecycle Marketing Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree preferred
• 10+ years of experience in lifecycle, CRM, retention, or growth marketing roles
• Proven ability to drive measurable improvements in customer retention, engagement, and lifetime value
• Strong analytical skills with experience using data visualization and analytics tools such as Looker, Tableau, or Google Analytics
• Hands-on experience managing marketing automation and CRM platforms at scale, including tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or Klaviyo
• Excellent communication skills with a strong customer-centric mindset
• Ability to manage multiple initiatives simultaneously in a fast-paced environment
• Full-time onsite or hybrid work required, with occasional extended hours during peak initiatives and periodic travel for meetings or events

No deadline to apply.