Director of Brand Strategy

Job description

Position: Director of Brand Strategy

Location: Remote (Must work EST hours)

Department: Marketing & Brand Strategy

Reports To: CEO

Compensation: $75,000 - $95,000 Dependent on Experience

Experience Required: 3+ years in a senior creative leadership role with demonstrable digital growth results

About Simple Details

Simple Details is revolutionizing the automotive protection space through high-touch service, premium film installations, and elite branding. Our focus extends beyond vehicle protection—we build trust, community, and culture through high-quality experiences and content that drive loyalty and revenue.

We elevate premium experiences, build community, and create content that drives loyalty and revenue. We are now seeking a Director of Brand to lead the charge in scaling our brand’s reach, depth, and impact across platforms.

This is a rare opportunity for a strategic brand visionary who thrives at the intersection of storytelling, leadership, and digital performance. If you’ve grown creators or brands to 100K+ followers on Instagram and 10K+ YouTube subscribers through strategic, high-conversion content, we want to meet you.

The Role: Vision Meets Execution

As the Director of Brand, you’ll own the brand’s creative and content vision end-to-end—from concept to production to optimization. You’ll lead a multidisciplinary team of videographers and editors, while collaborating closely with the CEO and department heads to execute high-impact brand and content strategies.

You must have a portfolio of work that demonstrates your ability to create content that scales, drives community engagement, and converts attention into action.

While this is a remote role, the Director of Brand must operate during Eastern Standard Time business hours to support effective collaboration with leadership and internal teams.

Core Responsibilities

1. Strategic Leadership

• Partner with the CEO to refine and execute a cohesive brand and content strategy
• Translate company goals into content initiatives that grow audience and brand equity
• Develop and maintain creative vision decks, brand guidelines, and campaign plans

2. Team Development & Oversight

• Manage and mentor in-house and freelance creatives (video, design, copy, and social)
• Build processes for streamlined execution, feedback, and iteration
• Approve all final assets to ensure they meet brand standards and performance targets

3. Content Strategy & Execution

• Own and maintain a consistent publishing calendar across YouTube, Instagram, TikTok, and more
• Concept and direct campaigns, series, and high-converting content funnels
• Implement SEO, algorithm, and analytics best practices into the creative process

4. Performance Optimization

• Analyze platform insights and content metrics to inform creative direction
• Report growth trends, audience behavior, and campaign results to executive leadership
• Continuously test new formats and platforms to stay ahead of the curve

Key Success Metrics

• Instagram Growth: Grow to 100K+ followers through high-conversion visual storytelling
• YouTube Growth: Grow to 10K+ subscribers with engaging, long-form and short-form content
• Content Cadence: Maintain and execute a weekly release schedule with minimal deviation
• Engagement: Drive consistent increases in reach, shares, and audience retention
• Team Efficiency: Reduce bottlenecks and improve production turnaround time

Ideal Candidate Profile

You're not just a “creative” — you’re a performance-driven leader who knows how to craft content that converts, scales, and elevates the brand. You’re confident in your taste, data-literate, and deeply collaborative.

Must-Haves

• 3+ years in a senior-level creative or brand role (Director of Brand, Creative Director, Head of Content, etc.)
• Proven experience leading content and brand strategy for digital-first brands or creators
• Demonstrated success scaling Instagram and YouTube to 100K+ and 10K+ respectively
• Deep understanding of digital platforms, trends, and formats (YT, IG, TikTok, LinkedIn, Podcasts)

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• Experience directing and reviewing multi-format assets: video, design, copy, motion, etc.
• Clear communication, strong creative instincts, and a relentless pursuit of excellence

Preferred

• Background in performance marketing or social storytelling
• Strong analytics mindset—comfortable with platforms like YouTube Studio, IG Insights, etc.
• Experience managing external agencies or freelancers
• Ability to maintain brand integrity while experimenting with new formats

Core Values Alignment

We expect every team member to uphold and embody the Simple Details values:

• Integrity – Act with unwavering honesty and transparency
• Team Player – Collaborate and elevate others around you
• Results-Driven – Deliver excellence and move the needle
• High Standards – Pursue premium quality in every detail
• Dependable – Be consistent, responsive, and accountable
• Resourceful – Innovate and solve challenges with what you have

Join Simple Details in setting a new standard for white-glove service in the automotive care industry. If you’re driven by creative excellence, operational precision, and data-driven results, we’d love to hear from you.