Senior Graphic Designer

Senior Graphic Designer

Location: Fully Remote, East Coast

Salary: $90–100K (DOE)

Reports to: Creative Director

About the Role

We’re looking for a Senior Graphic Designer to help elevate and scale a growing visual identity across key digital touchpoints. This role is ideal for a designer with strong experience in DTC/CPG/Shopify brands who understands how to design for performance while maintaining a cohesive, elevated brand aesthetic.

Primary areas of focus include:

1. Web design
2. Paid Meta (Meta Ads)
3. Email design
4. Short-form video editing (nice to have)

Recent experience within DTC, CPG, or Shopify-based brands is required.

What You’ll Do

You’ll partner closely with the Creative Director to evolve the brand across all digital channels.

• Execute compelling designs for web, Shopify storefronts, landing pages, pop-ups, email marketing, paid advertising, and social media
• Design and optimize high-performing Meta ads, with a strong understanding of formats, best practices, and what drives engagement and conversion
• On the first call, you’ll be asked to walk through specific examples of what makes a Meta ad effective (e.g., carousel vs. static tactics)
• Create assets across multiple formats, including static imagery, GIFs, light motion, and short-form video
• Support email design across campaigns and automated flows, ensuring strong hierarchy, clarity, and brand consistency
• Collaborate with external web design and development partners to translate brand direction into effective, elevated user experiences
• Figma experience is important
• Manage multiple projects and timelines while maintaining organized, production-ready files
• Stay ahead of digital, DTC, and nostalgia-driven visual trends, bringing fresh ideas and thoughtful experimentation

Remote Collaboration Expectations

This is a fully remote role. The ideal candidate thrives in a distributed environment and communicates proactively.

• Participate in virtual reviews, brainstorms, and creative critiques
• Manage time independently while staying aligned with broader team goals
• Collaborate using tools such as Slack, Airtable, Figma, and Google Workspace

Requirements

• 5–8 years of professional graphic design experience (DTC, retail, or CPG preferred)
• Strong web design experience, ideally within Shopify environments
• Demonstrated experience creating and optimizing Meta ads
• Experience designing email marketing assets for campaigns and flows
• Comfort working primarily in digital design, with occasional small print projects
• Exceptional eye for layout, typography, color, and detail

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma