Senior Product Marketing Manager - Microsoft

PLEASE NOTE: This role is being reposted following an earlier search that concluded due to a change in candidate availability. Candidates who were previously interviewed or engaged in the process remain under active consideration and do not need to reapply.

This opportunity will be removed externally based on application volume. We recognize this is a tough labor market in many areas and want to be mindful of candidates' time while also ensuring we find the best fit for this exciting opportunity as we continue to grow our North America-based team. Apply today to be considered!

Who We Are

M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business — connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

1. Make It Happen - We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results
2. Help Others - We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together
3. Love Customers - We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Summary of the Role

Reporting to our Senior Director of Product Marketing with strong collaboration and dotted line to our Vice President, Strategic Operations & Corporate Development, M-Files is seeking a highly skilled and proactive Senior Product Marketing Manager - Microsoft, to focus exclusively on our Microsoft partnership activities.

This is a unique opportunity to act as an evangelist for the partnership as well as drive joint marketing, positioning, and go-to-market strategies that showcase the combined value of Microsoft and M-Files solutions. The ideal candidate will be passionate about building strong relationships with Microsoft stakeholders and capable of driving complex, cross-functional initiatives from strategic planning through tactical execution.

This role requires strong product marketing expertise, an in-depth understanding of the Microsoft ecosystem, and the ability to work closely with internal M-Files teams - including Strategic Operations, Product, Partnerships, Sales, and Marketing - while serving as the main point of contact for Microsoft's partners and seller teams.

Key Responsibilities/What You Will Be Working On

Messaging & Positioning

• Develop and refine the core Microsoft + M-Files messaging and "better together" narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security)
• Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives)
• Create and maintain competitive positioning for Microsoft-related solutions
• Collaborate with product and strategy teams to inform and align on the joint roadmap

Go-to-Market Planning & Launches

• Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs)
• Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction)
• Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business

Evangelism, Content & Storytelling

• Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers
• Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials
• Support customer case study development by identifying customers, shaping stories, and highlighting joint value
• Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration

Marketing Execution & Event Coordination

• Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events
• Monitor Microsoft's event calendar to identify sponsorship and speaking opportunities; create scalable "event-in-a-box" templates for repeatable joint events
• Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences

Enablement

• Develop internal enablement resources: talk tracks, objection handling guides, demo scripts
• Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives
• Ensure alignment across Sales, Product, and Marketing to drive unified messaging

Advocacy & Proof

• Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities
• Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition
• Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities

Relationship Building & Communication

• Develop and maintain strong relationships with Microsoft product, sales, and marketing teams
• Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership
• Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

Requirements

• Bachelor's degree or equivalent practical experience as outlined below
• Technical acumen to work deeply with product and engineering teams across M-Files and Microsoft
• Proven experience in product marketing within the Microsoft ecosystem, including driving go-to-market initiatives
• Exceptional written and verbal communication skills with a knack for persuasive storytelling
• Strong project management skills; ability to juggle multiple projects while staying organized and meeting deadlines
• Experience building relationships and collaborating with cross-functional internal and external stakeholders
• Professional, polished demeanor with a strong sense of accountability and ownership
• Highly self-motivated and proactive, with the ability to thrive in a fast-paced environment

Participation in our Recruitment Process:

1. Initial Phone Screen w/People & Culture Team Member
2. Hiring Manager (Sr. Director, Product Marketing)
3. Recorded Assessment Presentation (Audience: Internal PMM Team Member)
4. Executive Leader of Internal Microsoft Team (VP, Strategic Operations & Corporate Development)
5. Chief Marketing Officer

*Total Recruitment Process Time Investment for Applicant: Approx. 4hrs

Why You May Enjoy Working Here

• Join a global, high-performing marketing organization with visibility across the business
• Work closely with executive leadership on a brand at the intersection of AI and knowledge work automation
• Be part of a culture grounded in collaboration, empathy, and shared success
• Enjoy flexibility as part of a remote-enabled company with strong work-life balance and growth opportunities

Why M-Files?

We are a global company with Finnish roots and with our own product that we are greatly proud of!

By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What We Offer:

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)