Manager Brand & Activation HnB

- As soon as possible, located in Munich-

Become part of a revolutionary change! We've decided to do something incredible. We're transforming our business towards a smoke-free future, and it's not just about establishing a strong brand - the special attraction is building something new, innovative, unprecedented

We Offer You

• Employees are our top priority. Within the framework of a coordinated development plan, it is our goal to promote and advance you in the best possible way - always with a view to your individual situation.
• Flexible working hours and home office options (remote/office split 60/40) are an integral part of our everyday work, and we will provide you with the best possible, modern, and comprehensive equipment.
• Of course, we expect a high level of motivation, commitment, and dedication - but it goes without saying that we pay above-average and fair salaries - regardless of gender. We are one of the first international companies to be Equal Salary certified and we consistently implement this.
• We support you even before your official start with a relocation to us in Munich and also offer you a number of different corporate benefits
  
  

Your Accountabilities

As our Manager Brand & Activation (m/f/d) for the Heat not Burn (HnB) category, you will lead the development and execution of high-quality brand communication and activation strategies. You will coordinate omni-channel implementation to reach and engage target audiences, and oversee four teams (Brand & Category Content, Own Channel Activation, IR Activations, Sustainability). You will drive the commercial calendar for HnB category with a 12-month view, contributing to overall marketing goals.

• Develop and implement brand and activation strategies based on consumer insights and market trends.
• Lead the planning and execution of brand and category campaigns with the team, ensuring timely, high-quality and on-budget delivery.
• Oversee the development of creative assets, media plans, and messaging for consistent omni-channel communication.
• Drive sustainability initiatives and integrate them into brand activities.
• Build and maintain strong network and relationships with agencies and suppliers to ensure innovative and effective brand execution.
• Ensure compliance with local regulations, PMI Marketing Code, and internal policies.
• Act as main point of contact for brand and category topics with PMI OC, EU region, and local stakeholders.
• Lead, coach, and develop four teams (up to 14 HC), fostering a collaborative and innovative environment.
• Manage the department budget and ensure effective resource allocation.
  
  

Your Profile

• Masters Degree in marketing management, economics or any other relevant studies.
• 8+ years of experience in brand communication or related field, ideally in FMCG.
• 4+ years of leadership and team management experience.
• Proven experience in brand communication, category management, or business partnering roles within FMCG or similar industries
• Strong leadership skills, with the ability to inspire, coach, and develop diverse teams
• Excellent stakeholder management and relationship-building abilities, including experience working with senior leaders and cross-functional teams
• High level of initiative, creativity, and solution orientation
• Strong analytical and strategic thinking skills, with a hands-on mentality
• Excellent communication and interpersonal skills, able to convey complex topics in a clear and engaging way
• High degree of flexibility, adaptability, and openness to change
• Passion for innovation, sustainability, and consumer-centric marketing
• Flexibility and Mobility – As this is a developmental role, a high degree of flexibility is essential regarding future positions within our organization, potentially including opportunities in other markets.
• Profound experience in cross-functional projects and excellent project management skills.
• High understanding of financial and commercial metrics.
• Excellent MS Office skills, especially in PowerPoint, and Excel.
• Fluent English, both spoken and written.
  
  

Equal opportunities and diversity in all facets, such as the employment of severely disabled people and inclusion, are part of our everyday life. Severely disabled applicants are very welcome at Philip Morris GmbH.

INTERESTED?

Then apply ONLINE WWW.PMICAREERS.COM WITH YOUR CV, A MOTIVATION LETTER AND YOUR REFERENCES and then shape your future with us #MAKEHISTORY.

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