Job Description
We are looking for experienced CRM Managers and CRM Executives to join our growing team at different seniority levels — from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.
All the roles are on-site in Limassol.
Key Responsibilities:
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging)
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements
- Ensure compliance with data privacy regulations and responsible gaming practices
- Depending on seniority:
CRM Manager – execute and optimize campaigns within the defined strategy
Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members
Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team
Requirement:
- 3+ years of CRM experience, within iGaming or Betting
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar)
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization
- Excellent project management, communication, and collaboration skills
- Fluent in English (additional languages are a plus)
- Proactive, adaptable, and comfortable working in a fast-paced, international environment