Social Media Manager

Social media isn't just about posting, it's about storytelling, engagement, and strategy. As a Social Media Manager, you'll shape the voice and digital presence of our client, creating captivating content that connects with audiences, drives growth, and builds a thriving online community. This role is for a creative strategist who understands trends, analytics, and brand storytelling and can transform our client's social platforms into must-follow destinations.

Who are we searching for?

• You're a strategic and creative social media expert with a track record of growing brand engagement across Instagram, TikTok, Twitter, and LinkedIn.
• You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll.
• You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights.
• You know how to craft compelling captions and brand messaging that resonates.
• You're up to date with social media trends, platform algorithms, and engagement tacticsâand you're not afraid to experiment with new formats.
• You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with Beauty Butler's brand.
  
  

Your Responsibilities...

• You will develop and execute social media strategies to boost brand awareness, engagement, and customer retention.
• You will manage and maintain our client's presence across Instagram, TikTok, Twitter, and LinkedIn.
• You will plan, schedule, and publish content, ensuring brand consistency across all platforms.
• You will track, analyze, and interpret performance metrics, adjusting strategies based on trends and audience behavior.
• You will create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends.
• You will engage with the online community, responding to comments, messages, and user-generated content.
• You will collaborate with influencers and brand ambassadors, helping to expand reach and visibility.
• You will develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.
• You will work cross-functionally with other teams to align social media efforts with broader marketing goals.
  
  

To be considered, you should have

• Proven experience managing and growing brand social media accounts.
• A strong understanding of platform algorithms, trends, and engagement strategies.
• Proficiency in graphic design and video editing tools like Canva, CapCut, and Adobe Suite
• Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
• Strong analytical skills, with experience using social media analytics tools to track performance.
• The ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.
  
  

Why this role matters...

Social media is the heartbeat of brand identity and customer engagement. Your work will define how our client is perceived, interacted with, and loved by its audience. The right strategy, creativity, and execution will drive brand loyalty, sales, and community growth.

Challenges you may face in this role...

• Staying ahead of constantly changing social media algorithms
• Balancing creativity with performance metrics to create engaging yet effective content.
• Managing multiple campaigns and social interactions in a fast-moving digital space.
  
  

The goodies...

• Fully remote work; flexibility to work from anywhere.
• Flexible work schedules & paid time off because creativity needs rest too.
• Opportunities for professional growth, develop new skills, take on exciting challenges, and grow with the brand.