Director of Retention Marketing

Join Our Team as Director of Retention Marketing!

Are you passionate about gaming and have a knack for driving player loyalty and engagement? We’re looking for a Director of Retention Marketing to lead our efforts in creating compelling campaigns that keep our players coming back for more! ** iGaming experience is essential**

Our client is a leading Casino operator in the Philippines with a growing online presence - full relocation support on offer.

What You’ll Do:

• Strategy Development: Design and implement retention marketing strategies to enhance player engagement and loyalty.
• Data Analysis: Use analytics tools to track player behaviour, segment audiences, and identify retention opportunities.
• Campaign Management: Plan, execute, and optimize retention marketing campaigns, including email, push notifications, in-game messaging, and loyalty programs.
• Cross-Functional Collaboration: Work with product, design, and community teams to align retention initiatives with game updates and events.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering creativity and continuous improvement.
• Performance Metrics: Establish KPIs to measure and optimize the effectiveness of retention strategies.
• Customer Insights: Conduct market research and gather player feedback to improve retention strategies.
• Vendor Relationship Management: Manage supplier relationships to maximize ROI and secure promotional discounts.
• Product Page Management: Ensure product pages have the correct content to reach revenue goals.
• Budget Management: Efficiently allocate resources to maximize ROI.

What We’re Looking For:

• Experience: 7+ years in marketing, with a focus on digital marketing and user acquisition, preferably in the iGaming
• Education: Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Skills: Strong analytical skills, leadership abilities, excellent communication, and familiarity with marketing automation tools and CRM systems.
• Passion: A deep understanding of player motivations and behaviours.

Why Join Us?

• Be part of a dynamic team in a rapidly growing digital gaming industry.
• Lead innovative marketing campaigns that make a real impact.
• Collaborate with top talent and industry leaders.

Ready to take your career to the next level? Apply now and help us create unforgettable gaming experiences!