Job Description
Medier Marketing Agency is on the hunt for a passionate and skilled Senior CRM Service Manager to lead the charge in shaping our customer engagement strategies. If you thrive in a fast-paced, innovative environment, this is the role for you!
Key Responsibilities:
- Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications, in-app messaging, and SMS, as well as building CRM efforts via email.
- Translate high-level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
- Lead end-to-end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
- Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
- Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.
Requirements:
- 3–5 years of experience developing lifecycle CRM programs.
- Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
- Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
- Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
- Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and in-app messaging strategies.
- Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
- Up-to-date knowledge of innovative tools, platforms, and marketing resources.
- Experience with gambling/betting B2C products is ideal, with bonus points for high-load marketing experience.
What We Offer:
- Learning and development opportunities with interesting and challenging tasks.
- Official employment compliant with Cyprus and EU laws, including family member registration.
- A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation.
- Access to a company fitness corner within the office.
- Opportunities to develop language skills, with partial compensation for language class costs.
- Birthday celebration presents.
- Generous vacation policy with 24 working days of annual leave.
- Breakfasts and lunches provided in the office (partially covered by the company).