Job Description
Hello, we’re LeadSense - a fully remote lead generation agency with 18 team members across 8 countries. We build, optimise, and scale lead generation campaigns which introduce prospective customers to ambitious companies.
The Role
We're seeking a talented Data-Driven Performance Analyst to join our team part-time. You'll play a crucial role in driving data-driven decision-making and optimising our marketing strategies.
Key Responsibilities:
Data Analysis & Insights
- Analyse client feedback to identify patterns and trends in lead quality.
- Use advanced techniques to uncover actionable insights and inform data-driven decisions.
- Prepare reports and presentations to effectively communicate findings.
Performance Optimisation
- Provide recommendations to improve targeting, creative strategies, and overall campaign performance.
- Optimise lead routing and filtering to enhance client satisfaction and revenue.
- Track the impact of changes, measuring improvements in lead quality and outcomes.
Data Strategy & Tracking
- Oversee data collection processes, ensuring comprehensive and accurate tracking.
- Identify new data points for deeper insights and improved decision-making.
- Collaborate with marketing to refine website user experience and boost lead form conversions.
Marketing Analytics
- Monitor user behaviour on websites, identifying opportunities to improve engagement.
- Support lead form optimisation efforts to balance conversion rates with lead quality.
- Analyse links between user experience and lead outcomes to drive continuous improvement.
Required Skills:
- Advanced Analysis: Skilled in statistical analysis, data mining, and machine learning.
- Data Visualisation: Proficient with Tableau, Power BI, or Python (Matplotlib, Seaborn).
- Digital Marketing Knowledge: Understanding of PPC, SEO, social media, and related metrics.
- Web Analytics: Experienced in Google Analytics and similar tools.
- Analytical Thinking: Critical problem-solver with the ability to identify patterns in complex data.
- Communication: Skilled at presenting insights to both technical and non-technical audiences.
- Detail-Oriented: Ensures accuracy and consistency in data analysis.
- Collaboration: Effective team player across functions like marketing and tech.
- Adaptable: Flexible in response to evolving business needs and technologies.
Benefits of Working with Us:
- Flexible Work Schedule: 20 hours/week, with potential for increased hours.
- Remote Work: Work from anywhere.
- Impactful Projects: Contribute to the growth and success of our clients.
- Professional Development: Opportunities to learn and grow in a dynamic environment.
Next Steps:
- Apply with us!
- Short video interview with the Hiring Manager.
- Complete assignments and tests.
- Final interview.
- Join us on our mission to generate more leads and customers for companies across the world :)
We look forward to hearing from you!