Marketing Project Manager

Contract Type: Full-Time, Ongoing Contract (Outside IR35), Remote

Company: SOMA Breath | somabreath.com

About Us:

We are a fast-growing wellness company committed to empowering individuals through

transformative breathwork practices. As we continue our expansion, we seek a skilled

digital marketing professional to help drive our growth and take our community to the

next level. This is an exciting opportunity to work with a dynamic team and be a key player

in our mission to promote well-being and mindful living.

The Opportunity:

Reporting to the Commercial Director, the Marketing Project Manager will be responsible

for all day-to-day aspects of SOMA’s digital marketing efforts. Your objective is clear;

acquire new customers and drive business growth. Championing a hands-on approach,

you’ll work collaboratively with internal stakeholders to generate briefs, implement plans,

and measure campaign performance.

Key Responsibilities:

1. Customer Acquisition & Campaign Execution:

• Develop and execute comprehensive digital marketing campaigns; driving

customer acquisition for our products, including courses, app

memberships, and retreats.

• Utilize A/B testing, user feedback, and analytics to optimize sales funnels

and customer journeys, ensuring continuous improvement through

data-driven insights (GoHighLevel).

2. Collaborative Campaign Management:

• Work with the creative, tech, and media teams - as well as external

agencies, to develop high-performing marketing campaigns and produce

collateral to enhance promotional efforts.

• Coordinate with the community manager, video editors, and copywriters to

align messaging and visual assets across all marketing channels.

3. Data Analysis & Optimisation:

• Use marketing intelligence, customer insights, and analytics to understand

audience behavior and the effectiveness of campaigns (Segmetrics, GA4).

• Monitor and report on key performance indicators (KPIs), providing analysis

and insights to stakeholders for continual optimization - employing a "test

and learn" approach to maximize ROI.

4. Project Management & Process Improvement:

• Manage multiple, simultaneous projects from planning and brief writing

through to delivery and quality control, ensuring all campaigns are

on-brand, on-time, and within budget.

• Use and improve the campaign briefing process, fostering better

communication and efficiency between teams.

What You’ll Need:

• 3+ years of experience in a data-driven digital marketing role, ideally in a fast-paced

or start-up environment.

• Proven track record of executing and managing successful digital marketing

campaigns from concept to reporting.

• Strong project management skills with the ability to handle multiple tasks and

meet tight deadlines.

• Excellent communication skills with the ability to present ideas, campaigns, and

results confidently.

• Highly analytical with a strong grasp of web analytics, A/B testing, and

performance marketing metrics.

• Creative thinker and proactive problem solver with a hands-on attitude and

willingness to try new ideas.

• Must be able to work within UK office hours.
• Native or fluent English speaking, reading, and writing.
• Experience in the wellness industry is desirable but not required.

Perks & Benefits:

• Fully remote role with flexibility and autonomy.
• Free access to company products, including training courses.
• Opportunities to attend company events and retreats.
• Work with a friendly team in a high-growth business environment.
• Networking opportunities, attending fun events, and meeting creative and

aspirational individuals.

• Scope for progression as the business grows.
• The ability to have a transformational impact on the lives of others.

Compensation:

Dependent on experience: £32,000-£36,000.

How to Apply:

Please send your resume and a cover letter detailing your experience and suitability for

this role to connor@somabreath.com.

Applications close on Wednesday 16th October 2024.