Job Description
Overview
Enkonix is looking for an experienced Product Marketing Manager who is passionate about driving brand growth and has a track record of creating impactful marketing strategies across global markets.
Requirements:- 5+ years of experience in product marketing, preferably in a fast-paced startup or venture studio environment for digital products
- Proven experience of working with different digital marketing channels and strategies for PPC, SEO, social media, and email marketing with positive ROMI
- Solid experience in conducting market pre-research and research of new product ideas
- Experience with various research methodologies and tools (paid per click, organic search, social media traffic analysis, competitive analysis)
- Solid experience with Google Analytics, SEMrush, SimilarWeb, Ahrefs, HotJar and/or similar tools
- Proficiency in data analysis and visualization tools
- Exceptional communication, leadership, and collaboration skills to work effectively with cross-functional teams
- 5-day working week from Monday to Friday
- Office in Lisbon, 4 days a week is a must — Wednesday can be a remote day
- Relocation after the end of probation if you are not in Lisbon but are okay with moving. Relocation package included
- 8-hour working day, which starts at 9:00 (Lisbon time)
- Compensation for payment of income tax in the amount of 5%
- Paid vacation — 18 working days per year
- Paid unlimited sick leaves
- Performance review twice a year with goals check every 2 months
- Personal MacBook for work or BYOD compensation
- Partial English, sport and education reimbursement
- Career development, knowledge sharing, and training opportunities
- Friendly teammates and corporate social events
- Support with personal projects and opportunities to take new roles & responsibilities
- Conduct comprehensive pre-research and research to identify and validate new product ideas and market opportunities, including market analysis, competitor research, and consumer insights for B2B and B2C markets
- Define product positioning, messaging, and unique selling propositions
- Collaborate with design and content teams to create impactful marketing materials and assets
- Develop and implement multi-channel marketing campaigns designed to maximize ROMI, leveraging data-driven optimization techniques
- Managing marketing budgets and resource allocation for various campaigns
- Lead the planning and execution of the marketing strategies with various marketing channels
- Monitor and analyze product marketing performance metrics (CPA, ROI, ROMI, etc), providing regular reports and recommendations
- Design, implement, and analyze customer surveys to gather valuable feedback on products, user experience, then refine product positioning