Product Marketing Manager

Enkonix is looking for an experienced Product Marketing Manager who is passionate about driving brand growth and has a track record of creating impactful marketing strategies across global markets.

• 5+ years of experience in product marketing, preferably in a fast-paced startup or venture studio environment for digital products
• Proven experience of working with different digital marketing channels and strategies for PPC, SEO, social media, and email marketing with positive ROMI
• Solid experience in conducting market pre-research and research of new product ideas
• Experience with various research methodologies and tools (paid per click, organic search, social media traffic analysis, competitive analysis)
• Solid experience with Google Analytics, SEMrush, SimilarWeb, Ahrefs, HotJar and/or similar tools
• Proficiency in data analysis and visualization tools
• Exceptional communication, leadership, and collaboration skills to work effectively with cross-functional teams

• 5-day working week from Monday to Friday
• Office in Lisbon, 4 days a week is a must — Wednesday can be a remote day
• Relocation after the end of probation if you are not in Lisbon but are okay with moving. Relocation package included
• 8-hour working day, which starts at 9:00 (Lisbon time)
• Compensation for payment of income tax in the amount of 5%
• Paid vacation — 18 working days per year
• Paid unlimited sick leaves
• Performance review twice a year with goals check every 2 months
• Personal MacBook for work or BYOD compensation
• Partial English, sport and education reimbursement
• Career development, knowledge sharing, and training opportunities
• Friendly teammates and corporate social events
• Support with personal projects and opportunities to take new roles & responsibilities

• Conduct comprehensive pre-research and research to identify and validate new product ideas and market opportunities, including market analysis, competitor research, and consumer insights for B2B and B2C markets
• Define product positioning, messaging, and unique selling propositions
• Collaborate with design and content teams to create impactful marketing materials and assets
• Develop and implement multi-channel marketing campaigns designed to maximize ROMI, leveraging data-driven optimization techniques
• Managing marketing budgets and resource allocation for various campaigns
• Lead the planning and execution of the marketing strategies with various marketing channels
• Monitor and analyze product marketing performance metrics (CPA, ROI, ROMI, etc), providing regular reports and recommendations
• Design, implement, and analyze customer surveys to gather valuable feedback on products, user experience, then refine product positioning