Job Description
Position: Graphic Designer
Job Type: Full-Time
Location: 100% Remote work
Working Schedule: US (EST) Timezone
Position Overview:
We are seeking a talented and experienced Graphic Designer with a strong background in designing for CPG brands to join our creative team. The ideal candidate will have a proven track record of developing compelling visual content that aligns with brand identity and drives consumer engagement. As a Graphic Designer - CPG Specialist, you will be responsible for crafting impactful designs that elevate our product offerings and marketing initiatives.
Key Responsibilities:
Brand-Focused Design:
Experience:
Job Type: Full-Time
Location: 100% Remote work
Working Schedule: US (EST) Timezone
Position Overview:
We are seeking a talented and experienced Graphic Designer with a strong background in designing for CPG brands to join our creative team. The ideal candidate will have a proven track record of developing compelling visual content that aligns with brand identity and drives consumer engagement. As a Graphic Designer - CPG Specialist, you will be responsible for crafting impactful designs that elevate our product offerings and marketing initiatives.
Key Responsibilities:
Brand-Focused Design:
- Create visually striking and effective designs for CPG products, including packaging, labels, and promotional materials, ensuring that designs align with brand guidelines and market trends
- Develop graphics for various platforms, including digital advertising, social media, website assets, and print collateral
- Design packaging that not only appeals to target consumers but also adheres to regulatory requirements and enhances product visibility on retail shelves
- Collaborate with product development teams to ensure that packaging designs meet functional and aesthetic needs
- Design marketing materials such as brochures, flyers, banners, and social media content to support promotional campaigns and drive brand awareness
- Work closely with the marketing team to create cohesive visual assets that enhance campaign effectiveness
- Manage multiple design projects from concept through to completion, ensuring timely delivery and adherence to brand standards
- Coordinate with internal teams to gather requirements, incorporate feedback, and make necessary revisions
- Collaborate with cross-functional teams, including marketing, product development, and sales, to understand design needs and provide creative solutions
- Participate in brainstorming sessions and contribute to the development of innovative design concepts
- Stay abreast of industry trends, design innovations, and emerging technologies to keep designs fresh and competitive
- Apply industry best practices to improve design processes and ensure high-quality outputs
Experience:
- Excellent experience as a Graphic Designer with a strong portfolio showcasing expertise in designing for CPG brands
- Demonstrated experience in creating impactful packaging designs, as well as other marketing and promotional materials for consumer products
- Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools
- Strong understanding of packaging design principles, typography, color theory, and layout techniques specific to CPG
- Highly creative with a keen eye for detail and a passion for delivering visually appealing designs that resonate with consumers
- Excellent communication skills with the ability to collaborate effectively across teams and incorporate feedback
- Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment