Marketing Analytics & Innovation Manager

THE TEAM YOU WILL BE JOINING:

• HQ in Charlotte, NC metro area with multiple locations across southeastern United States
• Privately held $200M service-based business with both an end-consumer and B2B customer profile that is poised for substantial growth.
• The leadership team is well established with a long and rich history of successful growth and acumen for progressive changes in the industry.
• Culture is to be an employee-oriented, high-performance organization that emphasizes empowerment, quality, productivity, and high integrity.

LOCATION:

• On-site in Charlotte, NC (Relocation assistance offered for non-local candidates)

WHAT THEY OFFER YOU:

• A chance to work with a highly visible leadership team that is engaged in the business and familiar with details of the operations.
• Partnership with executive team that has a mentorship focus, yielding a significant professional development and growth opportunity.
• Incredible office space with a café, smoothie bar, fitness center w/ personal trainer, etc.
• Fantastic benefits including medical, dental, vision, 401k, and more!

WHY THIS ROLE IS IMPORTANT:

• Develop and execute a comprehensive strategy for analytics and tagging across all digital platforms, enhancing data accuracy, reporting capabilities, and the effectiveness of paid media efforts.
• Craft and document customized tracking specifications tailored to each digital channel, including websites, mobile applications, and microsites, leveraging tools such as Tableau, Datorama, GA4, and Google Tag Manager.
• Collaborate with both internal and external development teams to implement, test, and optimize new tracking solutions while ensuring existing integrations are thoroughly monitored and refined.
• Act as the go-to expert for web analytics and digital tagging, ensuring all digital media is properly tagged and trackable for consistent reporting.
• Lead and manage the implementation of analytics initiatives across various teams, oversee the setup and management of Google & Bing Search Consoles, and ensure social media platforms like Facebook, TikTok, Instagram, and X are effectively tagged.

THE BACKGROUND THAT FITS:

• 3-5+ years of in-depth marketing analytics experience within the B2C industry.
• Expertise in digital tagging, analytics implementation and tracking, A/B testing, data reporting, etc.
• Experience with Google Analytics & Google Tag Manager required.
• Skilled in JavaScript, jQuery, HTML, CSS
• Data visualization experience is required (Preferably experience with Tableau)
• Datorama experience is preferred.