Digital Marketing Manager

The Fountain Group is a national staffing firm and are currently seeking a ­­­­­­­­Digital Marketing Manager for a prominent client of ours. This position is FULLY REMOTE (Must Work PST Hours). Details for the position are as follows:

Job Description:

• $70 - $73/hour, full-time
• Manage email channel ensuring consistent messaging and brand representation.
• Develop comprehensive marketing calendars to schedule and optimize campaigns effectively.
• Own the campaign planning process, ensuring all stakeholders adhere to deadlines and deliverables while guiding the creative development of owned programs.
• Responsible for overall campaign direction and creative feedback, collaborating cross-functionally with other departments such as marketing, product, and sales to ensure alignment of messaging and objectives.
• Lead a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels.
• Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and improvement in campaign performance.
• Continuously analyze and optimize email marketing strategies to maximize ROI and achieve forecasted goals.
• Create briefs and work with creative agencies to design emails
• Work with operations vendor to develop and execute the emails.

Qualifications:

• Bachelor’s degree in marketing or communications.
• 3-5 yrs. of progressively responsible Marketing experience in healthcare or consumer marketing.
• Must have Proficiency in email marketing and has previous working knowledge on email channel.
• Must have Strong copywriting skills with attention to detail.
• Experience in Salesforce Marketing Cloud is Strongly preferred.
• Strongly preferred to have experience in marketing to Healthcare professionals in clinics, doctors, hospitals, pharmacy or the like.
• Familiarity with analytics tools to track campaign performance.