Marketing Specialist (Get a 30% salary increase & Pay 0% Tax in Dubai)

Join Puffy's team at our Dubai headquarters, situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. Since entering the bed-in-a-box market in 2016, we've achieved consistent year-on-year growth and garnered attention from top publications like Entrepreneur.com and TechCompanyNews. Our product line now includes a complete range of bedroom essentials, from pillows to bedding and accessories.

As a Marketing Specialist, you will drive our digital marketing efforts across various platforms including website optimization, social media, email marketing, SEO and marketing analytics. You'll collaborate with cross-functional teams to optimize user acquisition and engagement strategies, enhancing Puffy’s online presence.

Why joining us could be the next best step in your career?

• Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
• Unmatched compensation: Max monthly salary, up to 18k AED monthly + a 10% monthly bonus.
• 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
• Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
• Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
• Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
• Rapid business expansion: Puffy’s headcount increased by 10% in 2023, demonstrating our substantial growth potential.
• Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
• Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
• Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
• Top-tier equipment and tech stack: We provide the best equipment and technology to empower you in your work.

Responsibilities:

• Improve user experience by conducting in-depth user testing, applying heat maps and click analysis for insights, and making strategic, data-informed improvements to the website.
• Elevate our user acquisition efforts by assessing the effectiveness of current channels and identifying innovative strategies to boost efficiency.
• Come up with creative insights to augment our ad creatives & content
• Overhaul our social media approach through a thorough audit, followed by the development and implementation of a strategic content calendar and engagement plan.
• Enhance video advertising effectiveness by devising and executing a comprehensive cross-platform distribution strategy, complemented by robust performance tracking metrics.
• Create a uniform reporting system for key marketing metrics, and maintain a routine schedule for in-depth data analysis and insight dissemination.

Required skills/experience:

• Proficient in Google Analytics, social media management tools, and email marketing platforms (e.g., Mailchimp, Constant Contact, SendGrid).
• Knowledge of heat mapping and user behavior analysis tools such as Hotjar or Crazy Egg.
• Skilled in SEO tools like SEMrush, Ahrefs, or Moz.
• Advanced skills in data analysis and visualization using Microsoft Excel or Google Sheets.
• 1-5 yrs of experience in B2C or e-commerce digital marketing, with a strong grasp of online consumer behaviors and engagement strategies.

Beneficial Skills:

• Familiarity with project management tools such as Asana or Trello.
• Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator).
• Experience with user-friendly design tools like Canva or similar.
• Experience with marketing automation platforms like HubSpot or Marketo.

What’s next?

Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.