Social Media Strategist

Hello! Thanks for checking us out :)

Before you dive in to the goodness below, we ask that if you like what you see and want to apply, you send an email to the email at the bottom, following the steps!

👋 Who we are

CoCo helps established consumer brands take control of their social media growth from within. We do this by empowering brands to build impactful presences on platforms like TikTok and Instagram by providing tailored content strategies, in-house creators, and robust content systems. We don't sell content packages or run one-off campaigns. We build organic social media ecosystems that compound overtime. Our clients range from fast-growing eCommerce brands to well-established household names seeking to build the online reputation, recognition and relevance they deserve.

We're driven by a clear mission: giving brands ownership and control over their social media growth. If you're pattern-obsessed, creator-fluent, and organic strategy-driven, read on and apply.

🧑‍🍳The role

We're looking for a Social Media Strategist to be the strategic brain behind how we transform brands' social presence.

You'll design content strategies that capture attention, match clients with creators who speak their audience's language, and guide content execution so momentum builds week after week.

This is a hands-on, high-ownership role for someone who thrives working with people, thinks in systems not just tactics, and can move fluidly between building strategies, managing client-creator relationships, and optimising performance. You'll be the connective tissue between brand, creator, and results.

💭 What you'll do

• Build organic social media content strategies for clients: positioning, content pillars, content series, hooks, scripts, frameworks, and testing plans.
• Audit client accounts and translate brand identity into social-native content strategies
• Source and match creators from CoCo's talent pool to client strategies and brand needs
• Run creator matchmaking calls and onboard creators with clear expectations and strategic context
• Lead regular client and creator check-ins to review content, spot patterns, and adjust strategy
• Track performance metrics and translate them into actionable insights for clients and creators
• Evolve strategies as momentum builds: new series, additional creators, cross-platform expansion

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• Generate and present strategy decks that articulate clear creative direction
• Build frameworks and learnings that compound across client engagements

🌟 What you'll need

• 3-5 years in social media marketing, strategy, or creator partnerships (agency, brand-side, or freelance)
• Deep fluency in TikTok and Instagram: you understand platform behaviour and what makes organic content capture attention and drive engagement
• Experience in organic short-form video strategy: content series, storytelling, pairing brand insights with cultural moments
• Experience creating social media content or working directly with content creators
• Experience generating and presenting strategy decks to clients
• Self-directed and organised: you'll own your workload, manage timelines, and proactively problem-solve.
• Confident working with people: you'll be leading client communication (email, WhatsApp, meetings) and briefing/guiding creators.
• Startup mindset and systems thinking: As an early-stage company, we need someone who can identify gaps, spot opportunities for improvement in our processes and systems, and actively contribute recommendations to evolve how we work.

✅ Nice-to-haves:

• Experience recruiting or managing creators beyond just briefing them
• Proven ability to create successful organic social media campaigns, from ideation to execution.
• Background in brand strategy, creative direction, or performance marketing
• Familiarity with ClickUp, Notion, or similar project management tools
• Experience in startup/scale-up environments

📍 Location

This role is 100% remote (Australia).

🤝 What you'll get

• Competitive contractor rates based on experience and impact
• Heavy autonomy and creative freedom. We trust you to think, not just execute.
• Direct impact on how brands grow, you'll see the difference your work makes in real-time.
• Exposure to diverse brand categories across health, fitness, beauty, lifestyle, tech & more.

📝 How To Apply

AI-written cover letters make us queasy 🤢

Here's what we'd love instead:

1. Intro (3-4 lines): Who are you, what's your background, and why does this role feel like a fit?
2. Portfolio or work examples: Links to strategies you've built, brands you've worked with (+ your impact), or content you've created/influenced.
3. One question: "Describe a time you built a content strategy for a brand that wasn't performing. What was the core problem, your approach, and the outcome?"

Please send your application to hello@joincoco.co.

Please note that due to our hiring being managed by a (very) small team, we may not be able to response to all applicants (although we will do our very best)!

If you're still reading this, there's a good chance you're exactly who we're looking for. Studies show that women and people from underrepresented backgrounds are less likely to apply unless they meet 100% of the criteria. Even if you don’t tick every single box, we encourage you to apply. If this role excites you, we want to hear from you. 🩵