Product Marketing Manager

Company Description

Tithe.ly is a fully remote tech company that puts the Church first, serving over 50,000 churches around the world. We’re on a mission to see the local church have the financial stability and resources needed to build the Kingdom of God, and we work every day to deliver world-class, cost-effective technology tools to make the business of the church just a bit easier.

Job Description

As the Product Marketing Manager, you will be responsible for telling the world about our products' story. With a deep understanding of our church customers and the competitive market, your mission is to develop go-to-market strategies, positioning, and messaging for our B2B SaaS products and features. Working cross-functionally with marketing, product, sales, and customer success, you will foster strong connections between teams to deliver consistent messaging across all customer touch points. Your work will directly enable us to better serve our customer churches with better communication, and give us the resources to build better products.

Key Responsibilities:

• Own the strategic positioning, messaging, and differentiation of the Tithe.y product suite.
• Lead go-to-market (GTM) strategies for new features, updates, and initiatives, ensuring alignment across product, marketing, sales, and support
• Develop and execute integrated marketing campaigns that drive product adoption, feature usage, and customer retention
• Collaborate with the product team to translate complex features into user-centric benefits that resonate with ministry leaders and decision-makers
• Create compelling content including sales decks, battle cards, email sequences, landing pages, blog posts, video scripts, and webinars
• Equip the sales and support teams with tools, training, and messaging to effectively engage prospects and customers
• Own the voice of the customer—conduct interviews, gather feedback, and analyze usage data to inform positioning and product improvements
• Stay on top of competitor offerings and market trends to identify opportunities and defend market share
• Define and track KPIs related to marketing performance, customer engagement, and product adoption; provide regular reporting and strategic insights
• Collaborate with marketing team to ensure brand alignment and leverage shared channels for broader reach
  
  

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Qualifications

A Successful Candidate Will:

• Be Customer Focused - Gains insights into customer needs and identifies opportunities that benefit the customer.
• Communicate Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences, and is effective in a variety of communication settings.
• Plan and Align - Planning and prioritizing work to meet commitments aligned with the organizational goals.
• Make Quality Decisions -Considers all relevant factors and uses appropriate decision-making criteria and principles.
  
  

Required

Technical Qualifications

• 3-5+ years of Product Marketing experience
  
  

Preferred

• Experience or passion for church technology
• Product Marketing experience in a Saas environment

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• Experience using Pendo to drive user activation and feature adoption
  
  

Office Requirements:

• We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year
• A stable work environment with designated workspace and access to high-speed internet
• US-based and legally able to work full time in the US. Sponsorships are not available at this time
• Tithe.ly is currently able to employ in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA
  
  

Additional Information

The starting annual salary for this role is between $95,000-$115,000.

Benefits

Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.

Tithe.ly is an Equal Opportunity Employer

Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.