Head of Brand

Salary: up to £120k tax-free + relocation package

Location: Dubai (this role is based in Dubai)

We’re hiring a Head of Brand for a high-growth global performance wear business with a cult following and serious ambition. This role is for a true brand builder with a scale-up mindset. Someone who thrives in momentum, sets the creative bar, and knows how to turn community and culture into global desirability.

You will be a front-foot brand ambassador and the guardian of brand identity. You’ll bring storytelling to life across every channel and leadi the in house creative, social media and community/events teams. You will partner with the wider leadership team to deliver the global growth strategy.

The opportunity

As the business scales across international markets and deepens its omni-channel presence, we need a Head of Brand who can elevate desirability, build cultural relevance, and create a consistent premium feel across every touchpoint while ensuring the brand lands locally with nuance.

What you’ll lead and own

Brand strategy and multi-market expansion

• Own and evolve global brand positioning so it remains premium, high-performance and culturally relevant
• Build a multi-market brand framework that enables localisation without diluting identity
• Adapt brand and communication strategies across key regions including the Middle East and Europe
• Define and protect brand voice, identity and values across channels and markets
  
  

Campaigns and creative direction

• Oversee end-to-end 360 brand campaigns that drive awareness, engagement and loyalty
• Set the creative vision and raise the quality bar across all brand output
• Lead briefing and translate strategy into concepts, launches and storytelling
• Partner closely with performance marketing and leadership to ensure creative is inspiring and effective
• Innovate in brand storytelling through founder-led narratives, community stories and standout moments
  
  

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Social-first content engine

• Define and execute a high-impact social strategy across TikTok, Instagram and YouTube
• Build short-form and long-form formats, narrative series, creator-led distribution and strong community interaction
• Use data and insight to optimise performance while protecting brand integrity and taste
• Ensure social feels like culture, not just content
  
  

Community, events and influencer strategy

• Build community as a strategic growth lever across loyalty, retention and advocacy
• Lead event strategy and activations that create memorable brand experiences
• Develop a structured influencer and athlete strategy aligned to objectives and market nuance
• Identify and onboard creators, athletes and cultural connectors that increase desirability
  
  

Budget, measurement and brand performance

• Own brand-building budgets with clear ROI discipline
• Define brand KPIs, measure brand equity growth and report impact clearly
• Use insight to make smarter investment decisions and refine approach continuously
  
  

Brand ambassador leadership

• Be the face and voice of the brand across key moments, partnerships, events and internal alignment
• Inspire teams to build with intent, pace and pride, creating a shared standard for brand excellence
• Champion customer insight, ensuring the brand stays deeply connected to the athlete and fitness community
  
  

Who this is for

• Experience leading brand, marketing and strategic brand building, ideally in fashion, athleisure, lifestyle or consumer
• A proven scale-up operator who has built brand in fast-growth environments and knows how to lead through change
• Strong leadership experience across creative, social, community, influencer and events
• Social-first and platform native with a sharp understanding of formats, trends and creator ecosystems
• A storyteller with exceptional taste, a clear creative point of view, and the confidence to hold the line on quality
• Commercially strong and credible partnering with senior leadership to deliver growth strategy
• Passionate about fitness and able to articulate the customer mindset
  
  

The offer

• Up to £120k tax-free
• Relocation package provided
• Dubai-based role with significant ownership and influence
• The chance to build a global performance wear brand with serious pace and ambition