Senior Marketing Operations Analyst

LOKAL is one of the Philippines’ fastest-growing marketing agencies. We work with hotels, restaurants, and hospitality brands — using AI to build marketing that actually works.

We’re hiring a Marketing Operations Analyst to join our Marketing Operations team. You’ll own our reporting systems, build the processes that keep our delivery quality high across 20+ properties, and make sure our data actually drives decisions — not just fills slides. This is a fully remote role, but is exclusive to the Philippines.

This isn’t a “pull numbers into a spreadsheet” role. We need someone who builds systems — dashboards, QA checklists, SOPs, reporting frameworks — that make everyone else’s work better. If you’re the type who sees a problem happen twice and immediately thinks “how do I make sure this never happens again,” keep reading.

🚀 Where We’re Going

2026 is a big year for LOKAL. We’re expanding internationally, building new products, and scaling fast.

You won’t just watch from the sidelines — you’ll help us get there.

💻 What You’ll Actually Do

Own Reporting & Performance Tracking

• Build and maintain dashboards across all client accounts — including 16+ hotel properties under a single client

• Design what gets tracked, how often, and what triggers an alert

• Own the weekly and monthly reporting cycle — flag issues before clients notice them

• Tools: Google Analytics 4, Search Console, Looker Studio, SEMrush

Build Quality Systems

• Create QA checklists for SEO deliverables, paid ads setup, and campaign launches

• Build SOPs for recurring workflows: client onboarding, audits, reporting

• Make output quality consistent regardless of who’s working the account — if the process is good, the output is good

Support Paid Ads & Strategy

• Work alongside our Ads & Tech lead to analyze campaign performance and budget pacing

• Surface optimization opportunities across Google Ads and Meta Ads

• Turn data into recommendations leadership can act on

Fix What’s Broken

• Identify bottlenecks and recurring errors in our delivery process

• If something breaks twice, your job is to make sure it never breaks a third time

• Support the team’s adoption of AI tools for reporting automation

🌱 Who This Is For

• 3-4 years experience in digital marketing analytics, marketing ops, or a data/performance role

• You’ve worked across multiple clients or accounts — not just one brand

• You’re strong with GA4, Search Console, Looker Studio, and spreadsheets — you can build a dashboard from scratch, not just read one

• You think in systems: templates, checklists, workflows — not one-off fixes

• You already use AI tools — not because you have to, but because you want to

Bonus points:

• SEMrush or Ahrefs experience for audits, keyword tracking, or competitive analysis

• Google Ads or Meta Ads exposure — you don’t need to manage campaigns, but understanding the data is a big plus

• Agency background — you understand multi-client pace and juggling

• You’ve built something with AI — an automated report, a workflow, a bot

This isn’t for you if:

• You’re looking for a chill, low-responsibility role

• You wait to be told what to do

• You think “reporting” means copying numbers into a slide deck

• You’re not comfortable working with AI tools daily

🔍 How We’ll Evaluate You

We’ll give you a messy dataset and a client scenario. We won’t ask you to analyze it. We’ll ask you to design the reporting process — what gets tracked, how often, what triggers an alert, what the client sees vs. what stays internal.

If you jump straight to “here’s what the data says,” you’re a doer. If you ask “what’s the current process and where does it break,” you’re a builder. We want the builder.

❤️ ABOUT LOKA

LLOKAL is an AI-first digital marketing agency based in Manila with operations in Sydney. We manage 20+ hotel and business properties, we’ve maintained 100% client retention since 2024, and we delivered 41% ad spend reduction with better results for our anchor client. We’re small, fast, and we use AI in everything we do — every single day

Our values: Speed Is Our Advantage. Kind by Default. Lead It, Own It. Clear as Day. Talent Everywhere