Content Strategist

Content Strategist

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.

Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 200cr. We are working with over 20,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.

What would you be doing?

• Creators don’t wake up wanting ‘content.’
• They want clarity, confidence, and a reason to trust the platform they’re putting their effort into.
• As a Content Strategist at Wishlink, your job is to make creators think:

‘Okay, this makes sense. I know what to do now.’

• You’ll shape how creators discover Wishlink, learn the ropes, and stay excited after they start earning, through smart narratives, strong education, and content that actually does something.
• Turn problems into content, not noise
• Work on real creator problems across acquisition, onboarding, engagement, and retention
• Turn fuzzy questions into clear stories, formats, and ideas
• Research obsessively - creators, platforms, trends, comments, DMs, forums, everywhere
• Build content that teaches without sounding like a tutorial
• Own educational and explainer content across formats:

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• Short and long videos
• Carousels and statics
• Blogs and text-first posts
• Make sure creators always know: What Wishlink is, Why it helps & What to do next
• Think performance, even when it’s not an ad
• Come up with sharp, scroll-stopping ideas for ads and performance creatives
• Review what’s working (and what isn’t) and tweak messaging fast
• Work with designers, editors, and creators to bring ideas to life
• Help launches land (and not confuse people)
• Support campaigns, feature launches, and new initiatives with clear narratives and unique content formats.
• Keep messaging consistent across social, product, email, and beyond
• Make sure launches feel exciting, not overwhelming
• Own the content system, not just the output
• Decide which content goes where and why
• Script videos across long and short formats, ensuring clarity, flow, and creator relevance
• Write copy for statics, carousels, and text-first content with strong hooks and clear takeaways
• Keep messaging consistent while adapting tone and depth for each platform
• Design content to drive action, not just likes
• Be allergic to “let’s just post something”
• Write strong creative briefs
• Review content for clarity, tone, and intent
• Track feedback, patterns, and creator sentiment
• Iterate constantly
• Insight, Feedback & Iteration
• Obsess over comments, DMs, drop-offs, and ‘Please help me understand this’ messages
• Spot patterns in creator confusion, objections, and mood shifts before they become problems
• Treat content like a living product - test, tweak, and improve messaging based on how creators actually behave, not how we think they behave

What are we looking for?

If you are a content creator yourself or have worked closely in the social media space - we like you already :)

We’re looking for a Content Strategist who:

• Think problem-first, content-second
• Can explain complex things in a way that feels obvious

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• Enjoy structure as much as creativity
• Can independently decide what content is needed at each stage of the creator journey
• Are comfortable scripting both long and short form content
• Have 2 - 4 years of experience in content strategy, writing, brand content, or product education
• Understand the creator economy and have worked closely with creators or creator-led content
• Write clearly, think sharply, and communicate confidently

Bonus points if:

• You’ve worked in D2C, e-commerce, or creator-led platforms
• Your portfolio shows range, originality, and Gen Z relevance

Perks and Benefits

• We are committed to providing the best environment for you to thrive in.
• To help with this, we have the following benefits available for all our employees.
• Competitive Salary, Generous ESOPs, and Relocation Bonus
• Learning & Development Programs with a Dedicated Budget
• Company sponsored newsletters and books
• ChatGPT Subscription
• Regular Team Outings
• Discounted Health Plans & Gym Memberships
• Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

Team

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO

Snehil Bhargava - Hiring Manager