Email Marketing Manager

Description

Entertainment Retail Enterprises, LLC is a leading producer of merchandise for some of the most iconic brands and retailers in the world, including Disney, Ford, Legendary Whitetails, Amazon, M&M’s, and Krispy Kreme. For over 20 years, we have provided a reliable, fast-moving, and fun environment for our employees. We have recently expanded our distribution centers by 90,000 square feet and are recruiting additional talent to help us manage the growth in sales.

Entertainment Retail Enterprises offers competitive pay, generous benefits, and the opportunity to grow in your career. If you have a positive attitude and want to become part of our dedicated team, join us!

Job Overview

The Email Marketing Manager is responsible for taking the graphic designs from our Art Department, then creating, scheduling, and monitoring the weekly performance of these email campaigns for each of our eCommerce brands, including Legendary Whitetails, Ford Merchandise, and Thorogood USA. While the position doesn’t require a background in graphic design, you should be capable of basic HTML/CSS for email campaign development. The position is heavily focused on A/B testing, developing creative ways to grow list size, and running analyses to improve email format, layout, calls-to-action, headlines, and audience segmentation to increase open rate, CTR, conversion rate, and ultimately, eCommerce revenue.

Requirements

Responsibilities and Duties

Primary Responsibilities Include

• Managing end-to-end email production to support our eCommerce businesses, including coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Klaviyo, Salesforce Marketing Cloud, etc.)
• Collaborating with departments across the company, including Merchandising, Product Development, and Marketing, on campaign promotions.
• Creating custom HTML and CSS to build client-friendly email designs
• This includes reviewing test emails in Gmail and Outlook to ensure consistency across various email clients, while building for Mobile and Desktop
• Participating in the QA process for email campaigns to ensure all details, links, spelling, products, and content are correct
• Setting up journeys for Shopping Cart Abandonment, Browse Abandonment, Welcome Series, and Winback Series
• Monitoring, tracking, and reporting on all e-mail marketing campaigns (including open rates, conversion, etc.) and providing recommendations towards enhancing their effectiveness
• Incorporating UTM parameters into each link to ensure proper tracking for Google Analytics, and reviewing attribution loss between the ESP (i.e., Klaviyo) and GA4
• Building list segmentation to test emails against different audiences
• A/B testing subject lines, email formats, and list segments
• Developing strategies to attract and retain subscribers
• Displaying problem-solving skills to address and solve technical problems
• Managing third-party collaborators to ensure email assets are delivered in a timely manner for special annual promotions

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• Organizing email content and images with an easy-to-find directory structure
  
  

Qualifications

• Entertainment Retail Enterprises is seeking to add a motivated and hardworking member of its team with the following qualifications:
• B.A. degree in graphic design, or related field, or equivalent professional experience.
• 4+ years of professional experience in Email Marketing.
• Experience with Klaviyo is a plus.
• Proficiency with Adobe Creative Suite.
• Skills in visual design, information architecture, color theory, and typography.
• Strong understanding of web design, including mobile and responsive landscapes.
• Solid understanding of current web-based technologies (CSS, video)
• Experience with e-commerce platforms such as Salesforce Commerce Cloud and Shopify a plus
• Highly detail-oriented.
• Must be able to adapt creative to fit within brand guidelines.
• Strong organizational and project management skills.
• Self-starter, motivated, and proactive.
• Strong verbal communication.
• Ability and desire to work in a team environment.
• Ability to prioritize multiple projects and meet deadlines.
  
  

Website URLs

• https://www.legendarywhitetails.com/
• https://www.thorogoodworkwear.com
  
  

Benefits Summary

• Competitive salary of $65,000-$70,000 depending on experience
• Relocation Reimbursement
• 401(k)
• Health Insurance
• Vision/Dental/Life Insurance at reduced group rates
• 10 Paid Vacation Days
• 7 Paid Holidays
• Ability to work from home as needed
• Work from home, half-day Fridays when we are out of season (January-September)
  
  

Why Work in Greater Orlando?

• Florida has no state income tax!
• Proximity to Disney World, Universal, and SeaWorld
• If you love the beach, it’s 90 minutes to the Atlantic or the Gulf of Mexico
• No snow! Warm weather almost year-round