Digital Marketing Manager

Overview – Digital Marketing Manager

Digital Marketing Managers at MAKE lead client strategy and execution, playing a central role in the success of our digital marketing efforts. This role is primarily focused on developing, managing, and optimizing digital marketing initiatives, while also maintaining day-to-day ownership of client relationships and engagement.

Digital Marketing Managers own the strategic direction of their assigned client roster and serve as a consistent lead for marketing-related initiatives. They develop a deep understanding of each client’s business, goals, and performance; work directly with stakeholders to define objectives; and translate insights into clear strategies, roadmaps, and actionable plans. While this role partners closely with Account and Project Managers for coordination and delivery, Digital Marketing Managers are expected to actively participate in account management, client communication, and project oversight to ensure successful outcomes.

This is a fully remote role. While candidates may be located anywhere in the U.S., those based in the Midwest and within driving distance of the Kansas City and St. Louis areas are strongly preferred.

Responsibilities:

• Serve as the primary lead and strategic owner for assigned client accounts, retainers, projects, and engagements
• Act as the primary digital marketing advisor for assigned clients, maintaining ownership of strategy, performance, and outcomes
• Develop and maintain a deep understanding of client businesses, industries, audiences, competitors, and historical performance
• Own and drive marketing strategies, roadmaps, budgets, timelines, KPIs, and deliverables
• Collaborate directly with client stakeholders to define goals, success metrics, and priorities
• Translate strategy into execution by turning insights into clear, actionable plans across channels including SEO, paid media, email, social, and content
• Monitor performance and continuously optimize strategies, deliverables, and priorities
• Work closely with design, development, and technical teams to support website and related projects, providing marketing-focused guidance and oversight
• Partner with Account and Project Managers to coordinate communication, project management, and delivery

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• Proactively identify risks, opportunities, and next steps to keep client engagements on track
• Collaborate with internal teams to ensure alignment, resourcing, and continuity across client work

Qualifications:

• 3+ years of hands-on experience developing and executing digital marketing strategies and campaigns, preferably for a marketing agency or other multi-department organization.
• Experience working across major digital marketing channels, with a strong emphasis on SEO and paid media (SEM/PPC), as well as email, social, and content.
• Strong strategic thinking skills with the ability to develop and manage marketing roadmaps and initiatives
• Clear, confident communicator comfortable engaging clients on both strategic and tactical topics
• Data-driven mindset with experience using insights and analysis to inform recommendations
• Comfortable managing multiple initiatives, timelines, and priorities in a fast-paced environment
• Comfortable independently managing client relationships and marketing engagements when needed
• Proficient with common digital marketing tools and platforms
• Experience leveraging modern AI tools to support marketing strategy or execution
• Foundational understanding of website best practices and CMS platforms
• Strong problem-solving skills with a proactive, solution-oriented mindset
• Comfortable collaborating cross-functionally and working independently
• Bonus: familiarity with common CRM platforms, particularly HubSpot and GoHighLevel

About MAKE Digital Group:

MAKE Digital Group is a growing full service digital marketing agency. Our passionate team of award-winning marketers, designers and developers help craft conversion-focused marketing solutions for projects and businesses of all sizes.

At MAKE, we’re thoughtful about how we work as a team. We collaborate closely across the full organization, take pride in our work, and believe the best results come from an environment built on trust, respect, good humor, and shared ownership.

Benefits:

• Fully remote, work-from-home position
• Unlimited PTO, extended paid holiday schedule, and winter holiday breaks
• Flexible core availability hours with paid lunch breaks
• Competitive benefits package, including health, vision, dental, and 401(k) matching
• Company-sponsored retreats and team social events
• Company-provided laptop, plus additional work-from-home equipment as needed

MAKE Digital Group is an equal employment opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, disability status, national origin, protected veteran status or any other characteristic protected by law.



Job Type: Full-time