Senior Director, Customer and Retention Marketing Analytics
Remote
AI Summary
We are seeking a Senior Director to lead customer data and analytics across the organization, driving transformative initiatives and establishing a data-driven culture. The ideal candidate will have 15+ years of leadership experience and a passion for shaping the future of data and insights.
Key Highlights
Lead the development of predictive models, customer segmentation, and behavioral analytics
Establish key performance indicators (KPIs) and metrics to measure retention initiatives
Partner with senior leadership to forecast customer LTV and retention
Technical Skills Required
Benefits & Perks
Fully remote work
Leadership role with team management responsibilities
Job Description
We are seeking an inspiring and transformative Senior Director, Customer and Retention Marketing Analytics, with 15+ years of leadership experience. You will be an enterprise-level leader, setting the overall vision and strategy for customer data and analytics across the organization. You will drive transformative initiatives, influence executive decisions, and establish a data-driven culture that fuels business growth and innovation. This is a strategic role for a recognized thought leader with a passion for shaping the future of data and insights.
This position is fully remote
This role is a People leader positionÂ
A day in the life as a Sr. Director, CRM Analytics & Data Science…
- Define and execute the long-term vision for our CRM and retention strategy, integrating data science to create a world-class customer experience.
- Lead the development of predictive models, customer segmentation, and behavioral analytics to inform personalized campaigns across email, SMS, push notifications, and direct mail.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of retention initiatives and drive accountability across the team.
- Partner with senior leadership to forecast customer LTV and retention, providing actionable insights that inform business decisions.
- Lead, mentor, and grow an analytics team.
- Foster a culture of collaboration, continuous learning, and data-driven decision-making.
- Manage resource allocation and project prioritization to ensure the team consistently delivers on its goals.
- Serve as a key liaison between Marketing, Technology, Finance, and Data teams, translating complex analytical findings into clear, actionable business strategies.
- Champion the use of data and technology to enhance the customer journey and improve retention.
- Ensure data governance and compliance with privacy regulations across all initiatives.
What you’ll bring to the table… Â
- Proven experience in a senior leadership role, managing teams of analysts and data scientists.
- Deep understanding of CRM platforms, marketing automation tools, and customer data platforms (CDPs).
- Expertise in statistical modeling, machine learning, and advanced analytics for customer segmentation and LTV prediction.
- Strong proficiency in SQL, Python, or R.
- Proven track record of delivering transformative, high-impact analytics solutions in a competitive market.
We’d love to hear from you if you have…Â
- Bachelor's degree in a quantitative field (e.g., Data Science, Statistics, Economics, Marketing). A Master's degree is a plus
- 10+ years of experience in marketing analytics, data science, or a related field, with a focus on retention and CRM
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