Senior SEO Manager

Company Description

Advanced eClinical Training (ACT) is a national leader in online healthcare education, delivering accredited, fast-track certification programs for pre-health, allied health, and career-entry learners. Our programs combine online instruction, clinical simulations, guaranteed externship placement, and career support, enabling students to transition into real patient-care roles across the U.S.

With growing number of graduates, expanding university and employer partnerships, and growing national recognition, ACT is scaling rapidly. Organic search is one of our most important growth channels, and we are investing heavily in long-term category leadership across healthcare education and certification.

We are seeking a Senior SEO Manager to architect, execute, and scale ACT’s organic search strategy across the full learner journey—from discovery through enrollment.

Role Description

The Senior SEO Manager will work closely with senior leadership across Growth and Marketing to design and scale ACT’s organic discovery strategy in a rapidly evolving search landscape.

This role goes beyond traditional SEO. You will be responsible for ensuring ACT is discoverable wherever prospective students search for healthcare education—including Google Search, AI assistants, and LLM-powered discovery interfaces. As search behavior shifts toward conversational and AI-driven experiences, this role will keep ACT ahead through innovation, experimentation, and forward-looking SEO strategy.

This is a high-visibility role for a senior SEO leader who understands that modern organic growth requires technical excellence, semantic content architecture, and AI-aware optimization.

This is not a consulting, freelance, or agency role.

We are looking for a full-time SEO leader

Only candidates seeking a full-time, in-house role with ownership and accountability should apply.

• Lead technical SEO audits and remediation
• Improve:
• Site architecture and internal linking
• Core Web Vitals and performance
• Crawlability and indexation
• Schema and structured data
• Partner closely with developers to ensure scalable, compliant implementations
  

• Own ACT’s blog and long-form content strategy
• Define:
• Content pillars
• Keyword clusters
• Editorial calendars
• Ensure content is:
• Search-intent driven
• Authoritative and compliant
• Optimized for E-E-A-T (Experience, Expertise, Authority, Trust)
• Refresh and optimize existing content to improve rankings and conversion
  

• Guide SEO for:
• Certification and program pages
• State-specific landing pages
• Pre-health and employer-facing content
• Define page structure, headers, metadata, and internal linking
• Ensure pages are optimized for both ranking and enrollment conversion
  

• Work cross-functionally with:
• Copywriters
• Designers
• Developers
• Paid media and admissions teams
• Create detailed SEO briefs and on-page optimization guidance
• Embed SEO best practices across ACT’s content ecosystem
  

• Track and report on:
• Keyword rankings
• Organic traffic growth
• Page-level performance
• Conversion and enrollment impact
• Use tools such as:
• Google Search Console
• Google Analytics (GA4)
• Ahrefs / SEMrush
• Screaming Frog
• Continuously test, iterate, and improve performance
  

• Design and implement SEO strategies that account for:
• Semantic search
• Entity-based optimization
• Structured data and schema
• AI-citation and summarization readiness
• Develop frameworks to increase ACT’s inclusion and accuracy in AI-generated answers related to:
• Healthcare education
• Online certification
• Pre-health and allied health training
• Stay ahead of industry shifts in:
• Generative search
• Conversational discovery
• Model-driven content surfacing
  

This role is responsible for owning and shaping ACT’s content strategy in an AI-first search environment. As search evolves beyond traditional blue links, you will lead how ACT is discovered across Google Search, generative search results, and AI-powered assistants.

• Building semantic content architectures and topic clusters
• Optimizing for entity-based search and structured data
• Designing content that is accurate, citable, and trusted by AI systems
• Anticipating changes in how students search, ask questions, and evaluate programs

You will stay ahead of emerging trends in:

• Generative search experiences
• Large language model (LLM) content surfacing
• AI-assisted decision journeys
• Search behavior shifts in regulated industries
  

• 5+ years of hands-on SEO experience
• Proven success ranking competitive, high-intent keywords
• Strong technical SEO expertise
• Deep understanding of:
• On-page and off-page SEO
• Content-driven SEO
• Site architecture and internal linking
• Experience with SEO audits, keyword research, and link-building strategies
• Strong analytical and execution skills
• Proficiency with web analytics tools (GA, SEMrush, Ahrefs)
• Ability to work independently in a remote environment and manage multiple projects
• Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field (preferred)
  

• Experience in healthcare, education, or regulated industries
• Experience scaling SEO in high-growth companies
• Familiarity with conversion-rate optimization (CRO)
• Comfort collaborating with engineering and growth teams
• Interest in pre-health education, certification, or workforce development

• $85,000 - $90,000 base salary
• Fully remote (U.S.)
• Health insurance and benefits
• High ownership and autonomy
• Direct impact on mission-driven growth
• Long-term career growth opportunity