AI Summary
We are seeking a Paid Media Strategist to develop and execute paid media strategies that align with brand, product, and event objectives. The ideal candidate will have experience in campaign design across programmatic media, search, and social media.
Key Highlights
Develop and execute paid media strategies
Manage media budgets and pacing
Collaborate with Creative teams
Technical Skills Required
Benefits & Perks
Negotiable salary
Remote work
Health and welfare benefits coverage options
401(k) plan
Job Description
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for System One. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.
Type: Full Time
Posted Date: 2025-12-23
Pay Range: Negotiable
Primary Function
Client is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers.
Duties & Responsibilities
Develop and execute paid media strategies that align with brand, product, and event objectives
Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
Identify target audiences based on company objectives and provide recommendations for tailored messaging
Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)
Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs
Channel management & optimization
Manage day-to-day operations of paid media campaigns, including testing and performance monitoring
Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives
In collaboration with the External Communications Manager, oversee media agency relationship
Reporting & insights
Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign
Produce quarterly reports to be shared with senior leadership
Provide post-campaign analysis and recommendations for future optimization
Analyze performance data and translate insights into actionable recommendations to continuously improve results
Industry creativity
Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics
Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines
Skills & Qualifications
Strong experience in campaign design across programmatic media, search, and social media
Experience managing and collaborating with media agencies
Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms
Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns
Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
Possess an entrepreneurial attitude and a genuine passion for the Web3 space
Proven experience managing digital advertising campaigns with a strong understanding of performance marketing
Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs
Ability to think both strategically and tactically
Adaptable and open - unafraid to take on new challenges
Curiosity & learning mindset
Drive, self-reliance
Delivery focused - turn abstract concepts into measurable results
Persuasive - skilled in lobbying and driving consensus
A team player, skilled in collaborating with internal stakeholders to achieve shared goals
Pragmatic with a can-do mentality and a growth mindset
Well-organized and effective time manager, methodical in approach
Education & Experience
Minimum of 5 years of experience in digital paid media campaigns
Experience of Blockchain/Web3
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
TeamPeopleDreamtek is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, and without regard to any other status protected under federal, state, or local law.
If you have questions about this posting, please contact support@lensa.com