We're seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing workflows that drive engagement, conversion, and customer lifecycle growth. This role requires 2-5 years of experience in marketing automation, lifecycle marketing, or CRM-related roles. The ideal candidate will have hands-on experience with HubSpot, Marketo, Salesforce, or similar platforms.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
🤖 We’re Hiring: Marketing Automation Specialist
đź“Ť Location: Remote (Australia)
đź•’ Employment Type: Full-Time
đź’Ľ Level: Mid-Level
We’re looking for a technically skilled and data-driven Marketing Automation Specialist to design, implement, and optimize automated marketing workflows that drive engagement, conversion, and customer lifecycle growth. This role is ideal for professionals who enjoy combining marketing strategy with technology in a remote-first environment.
🎯 Key Responsibilities- Design, build, and optimize marketing automation workflows (email, lead nurturing, lifecycle campaigns)
- Manage and configure marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Pardot
- Implement segmentation, personalization, and behavioral triggers
- Collaborate with marketing, sales, and product teams to align automation with business goals
- Monitor campaign performance and optimize for engagement and conversion metrics
- Maintain data hygiene, lead scoring models, and CRM integrations
- Support A/B testing, experimentation, and campaign reporting
- Ensure compliance with privacy and data regulations (GDPR, consent management)
- 2–5 years of experience in marketing automation, lifecycle marketing, or CRM-related roles
- Hands-on experience with HubSpot, Marketo, Salesforce, or similar platforms
- Strong understanding of email marketing, lead management, and customer journeys
- Experience with data segmentation, personalization, and automation logic
- Familiarity with CRM systems and analytics tools
- Strong analytical and problem-solving skills
- Ability to work independently in a remote-first environment
- Fluent in English
- Based in Australia with full legal right to work full-time
- Fully remote position within Australia
- Opportunity to own and scale marketing automation and lifecycle programs
- Exposure to modern martech stacks and growth initiatives
- Supportive and collaborative remote team culture
- Competitive compensation and benefits package
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