Marketing Automation Specialist

Location: Telecommute

Job Type: Contract

Compensation Range: $50 - 53 per hour

Are you a Salesforce Marketing Cloud (SFMC) expert who thrives on building sophisticated, 1:1 customer journeys? A world-class leader in the pharmaceutical space is looking for a Marketing Automation Specialist to join their high-impact Digital Lab in a 6-month contract 100% remote role!

Responsibilities:

• Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
• Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement.
• Maintain documents per requirements of department document management policies and procedures.
• Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Lead various internal / external partners to define, execute, and optimize email, direct mail, sms and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provides exemplary customer service while setting, maintaining, and exceeding brand expectations.
• Provide updates on projects and any risks to Associate Director.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
  
  
  

Qualifications:

• Bachelor's Degree.
• Salesforce Marketing Cloud Email Specialist Certification.
• 5-8 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Minimum of 5 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud.
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices.
• Proficiency with MS Excel, SQL, and HTML/ CSS
• Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Demonstrates a clear aptitude for managing projects.
• Ability to assign priorities and meet delivery dates.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively.
  
  
  

JOBID: 102025-113265

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.