Global Digital Marketing Manager

Title: Global Digital Marketer

Department: Marketing and Communications

Reports To: Head of Marketing and Communications

We co-founded VECTRA International in 2005 to improve the lives of workers in supply chains for products and services and to enhance the lives of people in the local communities. Our goal is to improve business performance while helping their workers. That’s why we created a logo with five stakeholders (workers, workplaces, brand, community, and consumers) and embedded our values in the VECTRA name: Values, Ethics, Community, Transparency, Rights, and Action.

VECTRA’s mission is to positively impact businesses, their workers, and communities by helping to create better and efficient supply chain workplaces.

Your Role as a Global Digital Marketer

You'll be a key player in advancing VECTRA International's mission. Leveraging your expertise and experience, you'll develop and implement strategies, drive projects, and collaborate with team members to achieve outstanding results while adhering to our core values and ethical standards.

Key Responsibilities

1. Strategic Planning

• Optimize website content and structure for search engines to improve organic search rankings using AI.
• Innovate, plan and manage organic/paid search campaign.
• Develop and implement comprehensive digital marketing strategies and action plans aligned with business goals supported by AI data and analysis.
• Identify target audience segments and create tailored marketing plans.
• Set clear objectives and key performance indicators (KPIs) for digital campaigns.

2. Campaign Management

• Oversee the planning, execution, and optimization of organic (not paid) digital marketing campaigns across various channels (SEO, social media, email, content marketing, etc.).
• Monitor and analyze campaign performance, using AI and data-driven decisions for adjustments and improvements.

3. SEO & SEM

• Optimize the website and social media for maximum performance and to drive targeted traffic and conversions.
• Conduct keyword research, competitor analysis, and performance tracking using AI.

4. Email Marketing

• Design and execute email marketing campaigns with Zoho CRM.
• Segment email lists based on user behaviour and demographics for targeted messaging.
• Implement and manage marketing automation platforms and CRM systems.

5. Analytics & Reporting

• Utilize analytics tools (Google Analytics, social media insights, Google Search Console, Google Looker Studio etc.) to track and report on campaign performance.
• Generate weekly reports highlighting key metrics, insights, and actionable recommendations.
• Testing of CMS, Webpage, Tools etc. and giving feedback to the development team.
• Stay updated with the latest digital marketing tools, technologies and trends.
• Analyze email campaign performance and optimize for better open rates, click-through rates, and conversions.

Qualifications

• 2-5 years digital marketing work experience
• Degree/diploma in Digital Marketing
• HTML knowledge
• AI knowledge
• CRM knowledge

What Sets You Apart

• Visionary & Independent: You're solution-oriented, turning challenges into successes.
• Innovative Mindset: You bring innovative thinking to every challenge.
• Passion for Responsibility: You firmly believe in the power of responsible business practices to drive positive change.
• Dynamic and Agile: You thrive in a goal-oriented environment where success is measured by impact.
• Networking Expertise: You're a natural networker, building relationships that drive growth and innovation.
• Analytical Thinking: You use data and analysis to make strategic decisions and drive business growth.
• Multilingualism: You're fluent in business English and can effectively communicate with diverse audiences.

Why VECTRA International?

• Global Impact: Be part of a team driving positive change worldwide.
• Innovative Environment: Work in a creative and forward-thinking company.
• Ethical Engagement: We prioritize responsible business practices that benefit society and the environment.
• Resilience and Economic Success: We make businesses more resilient, combining responsible business with increased economic success.
• Culture of Empowerment: An inclusive workplace valuing diversity and fostering unique perspectives.
• Career Growth: Opportunities for professional development and advancement.
• Comprehensive Benefits: A competitive compensation package with comprehensive benefits.
• Fully Remote: Work in an international, fully remote organization.

Join Us

If you're passionate about making a difference and have relevant skills, inspire others with your vision, and have a "pull" rather than a "push" mentality, then you're at the right place! Send your CV and cover letter to marcom@vectra-intl.com with the subject "Application for Digital Marketer."

We look forward to meeting you!

Equal Opportunity Employer Statement

VECTRA International is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join something bigger. Make a difference with VECTRA International.

For more information about VECTRA International and our career opportunities, please visit vectra-intl.com.