Social Media & Local Presence Specialist (Part-time Contractor)
Tax Workout Group seeks a proactive Social Media & Local Presence Specialist to build marketing infrastructure for a rapidly growing tax law firm. This role involves managing social media platforms (LinkedIn, YouTube, Facebook, Instagram, TikTok) and local online presence, with a part-time contractor position leading to full-time employment.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Social Media & Local Presence Specialist (Part-time Contractor leading to Full-time Employment)
Founded in 2022, Tax Workout Group is a modern tax law firm serving clients nationwide. Our team
combines decades of legal expertise with the agility and innovation of a startup.
As we prepare to expand our physical office footprint in 2026, we are seeking a proactive Social
Media & Local Presence Specialist (Part-time Contractor) to join our team.
This is a critical role for someone eager to help build marketing infrastructure and contribute to the success of a firm poised for rapid growth. This is a critical role for a marketer who enjoys building infrastructure from the ground up. You will be the second member of our marketing team, offering significant potential for impact and professional growth as the firm scales.
Responsibilities
You will manage two primary pillars of our digital footprint, totaling approximately 25-30 hours per week.
Social Media Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . 19 hours/week
- Platform: LinkedIn (B2B) work alongside our LinkedIn Strategist to build and maintain a high-authority professional presence. Implement thought leadership strategies to promote our niche tax-bankruptcy practice group [5 hours/week]
- Platform: YouTube (B2B) - become the "architect" of the channel's growth, developing data-driven plans to achieve business goals by connecting audience insights, content, and performance, focusing on everything from video ideas and SEO to analytics and team coordination to turn this channel into a valuable, compounding asset. Research trends, optimize content for discoverability (SEO, titles, thumbnails), analyze performance, and create systems to scale output and engagement. To include, script, produce, and publish video content using AI/avatar-based tools. You will translate complex tax concepts into digestible, engaging short-form video [6 hours/week]
- Platforms: Facebook / Instagram / TikTok (B2C)- Establish our presence on these platforms. Develop organic campaigns that promote our consumer-focused Tax Bankruptcy legal services by strategizing, creating, scheduling, and analyzing content, adapting posts for each platform's unique audience and algorithms (e.g., short videos for TikTok trends, visual stories for Insta, community engagement on FB) to build brand presence, drive traffic, and meet business goals. In addition, handle community management by responding to comments/DMs, monitoring trends, running campaigns, and reporting on metrics like reach, engagement, and conversions, essentially managing the entire lifecycle of our brand's social presence [8 hours/week]
Reputation Management & Local Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 hours/week
- Google Local Business Profile expansion and ongoing optimization in relation to local office launches. Facilitate GBP verification and coordinate and sync content, messaging, and local campaigns across all platforms. Manage and optimize business profiles (Google, Apple, Bing) for every location to ensure 100% accuracy and search visibility [4 to 9 hours/week]
- Review Management - Manage our online reputation strategies and oversee our review campaigns using the Birdeye reputation management tool to build credibility with prospective clients and gain higher visibility on search [2 hours/week]
___________________________________________________________
Qualifications
- Experience - Significant experience leading brand social media initiatives with a keen understanding of how to craft effective social media strategies involving professional services (legal, finance, real estate) and possessing substantial knowledge of social media tools.
- Technical Savvy - Working knowledge of Google Business Profile (GBP) management and LinkedIn Business Manager.
- AI Adaptability - Experience with (or a strong desire to learn) AI video tools (e.g., HeyGen, Synthesia for content creation).
- Communication - An effective communicator who thrives in a remote environment (Zoom Workspace).
- Discretion - Ability to maintain the professional tone required for sensitive legal topics like Criminal Tax Defense and Bankruptcy.
- Attention to Detail - To show us you’ve read the fine print, name-check one of the following characters in your cover letter: Atticus Finch, Alicia Florrick, Annalise Keating, Elle Woods, or Saul Goodman.
Why Tax Workout Group?
- Work from Anywhere - Fully remote environment within the United States.
- High Impact - Unique opportunity to help shape marketing strategy and systems at a young and fast-growing firm. Less bureaucracy, more ownership, and direct impact.
- Specialized Expertise - Work alongside a premier team of former IRS/DOJ attorneys and CPAs across six focused practice areas.
- Growth - Be a part of a firm that is actively expanding its national physical footprint.
About Us
Tax Workout Group is a premier tax law firm composed of six highly focused practice areas:
• Tax Controversy • Tax Bankruptcy • Criminal Tax Defense • Tax Compliance (CPA Firm)
• Trusts and Estates • State and Local Taxes
Our innovative model uses cutting-edge technology and streamlined workflows to enhance
collaboration and deliver outstanding results. We are redefining how high-quality tax legal
services are delivered—with efficiency, integrity, and an unwavering commitment to client success.
Join the Tax Workout Group and help build the marketing foundation of a modern tax law firm on the path to national growth. We look forward to hearing from you.