Marketing Manager

Opstream is looking for a hands-on Marketing Manager to execute and manage all day-to-day marketing activities across social media, content, field marketing, and ecosystem engagement. You’ll be the hub connecting strategy to execution - working closely with leadership, sales, and external vendors to build awareness, support revenue goals, and strengthen Opstream’s position in the procurement and AI ecosystem.

This is a highly visible role suited for someone who thrives in a fast-moving startup, is comfortable wearing multiple hats, and can combine creative execution with data-driven decision-making.

We need someone who’s independent, loves startups, loves GTM tools and can thrive in a fast-paced environment.

Ideally, they’ve got experience of 5-7 years in B2B, especially within the finance, legal, or compliance spaces.

This is a fully remote position.

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Social Media & Content

• Manage Opstream’s presence across LinkedIn and other relevant platforms.

• Plan, create, and schedule posts that reflect our brand tone and highlight product updates, customer stories, and thought leadership.

• Drive thought leadership in social media according to brand tone and executives

• Oversee blog publishing, newsletters, and campaign landing pages.

• Collaborate with freelancers and agencies to produce visuals, short videos, and ad creatives.

Field Marketing & Ecosystem Engagement

• Plan and coordinate logistics for conferences, events, and webinars.

• Build and maintain relationships with partners, influencers, and analyst communities

Vendor Management & Operations

• Manage marketing vendors (designers, content writers, SEO, ads, video).

• Maintain the marketing calendar, coordinate deliverables, and ensure timely execution.

• Track and report on campaign performance and event ROI.

• Collaborate with the GTM Engineer and sales team to ensure data accuracy and integration within HubSpot and other tools.

• 5–8 years of experience in B2B SaaS, procurement tech, or enterprise software marketing.

• Deep expertise in managing social media

• Experience managing content production, and field marketing programs.

• Experience in hyper growth B2B startup selling to enterprises

• Proven experience in managing budget management

• Strong organizational and project management skills.

• Ability to interpret analytics and performance data to improve future campaigns.

• Excellent communication and writing skills.

• Experience managing multiple vendors and creative contributors.

• WordPress or basic website content management.

• Familiarity with Canva, Figma, or basic creative design tools.

• Understanding of performance metrics (CTR, engagement rate, pipeline attribution).

• Ownership of cross-channel marketing at a high-growth AI startup.

• Direct exposure to go-to-market strategy, product positioning, and ecosystem development.

• Opportunity to shape Opstream’s brand presence in a fast-evolving category.