Director of Product & Customer Marketing

Directors of Product & Customer Marketing, Ledn is interested in hearing from you!

Ledn is a global financial services business built for digital assets, helping to improve the everyday lives of Bitcoin holders while building generational wealth for the future. We offer a suite of egalitarian lending, savings and trading products to digital asset holders in over 120 countries around the world. Through our products & services, we can make a difference in the lives and futures of our clients - in real terms.

Our team at Ledn is a passionate group of individuals from diverse backgrounds. What we all have in common is an unshakeable conviction that digital assets can democratize access to the global economy and Ledn’s suite of products & services can play a critical role in doing so. The core values that guide us are: act with integrity always, own it, have a passion for progress, and lead with empathy. Combining these values with our conviction make Ledn an unstoppable force in changing the world for the better. Come join us as we build, innovate and revolutionize financial services!

The Opportunity:

Ledn is hiring a full time Director of Product & Customer Marketing to lead our go-to-market activities across product marketing, CRM, social, and events. You will be the connective tissue between product, marketing, sales, and customer success—orchestrating how to bring our products to market and position them with our prospective and existing customers to drive revenue growth.

Your mandate is to position Ledn to win the bitcoin-backed lending category. This role is for a strategic architect who is also a relentless executor; you will define the strategy to grow our product lines through go to market planning, and then roll up your sleeves to execute it alongside the team.

About the Role:

• Strategic Positioning & Messaging: Define and own the positioning that differentiates Ledn in the bitcoin-backed lending space. You will ensure this positioning is executed consistently across all marketing channels, even those you do not directly manage.
• Revenue-Driven Go-To-Market (GTM): Drive GTM excellence by turning product launches into measurable business growth. You are responsible for the full lifecycle—from discovery and positioning to launch and post-launch adoption—to ensure every product hits its revenue and usage targets.
• Customer & Lifecycle Marketing: Work with the team to grow engagement and advocacy, turning leads into clients and growing client lifetime value. Design and execute campaigns that accelerate activation, deepen product usage, and drive retention.
• Sales Enablement & Growth: Partner with our Private Wealth team to equip them with enablement materials, objection handling, and expansion plays to acquire Ledn’s most valuable clients.
• Systematic Scaling: Lead and develop the product and customer marketing team by setting up scalable systems and frameworks that allow the team to achieve high-impact outcomes in a lean environment.

What You Bring to Ledn:

• You have 7+ years in product/customer marketing, with a proven ability to distill complex financial products into clear, winning value propositions.
• You have a track record of leading teams to drive measurable business outcomes and revenue growth in competitive categories.
• You bring a customer-first, insight-driven mindset. You're obsessed with connecting product value to client needs through marketing campaigns, and when necessary, advocating for what products and services Ledn is missing to accomplish our objectives.
• You move seamlessly between high-level strategy and tactical execution. You have an ownership mindset and are happy to "get your hands dirty" to ensure a campaign's success.
• You are an exceptional communicator who can influence cross-functional stakeholders (Product, Sales, Success) to ensure a unified voice in the market.
• You thrive in fast-paced environments and are adept at prioritizing high-impact work with limited resources.
• You have experience in fintech or a financial related company.

Culture Fit:

We’re looking for more than just operational excellence — we want an individual who thrives in a startup or tech environment and embodies our values. The ideal candidate will:

• Have a passion for progress by being adaptable and resilient, and is comfortable navigating ambiguity in a high-growth, fast-paced environment.
• Have a builder’s mindset, excited to create, iterate, and scale.
• Be a collaborative partner, able to influence across functions and cultures with empathy and clarity.
• Demonstrate integrity and accountability, especially in managing confidential information across multiple teams.
• Have previous experience working successfully in a remote-first environment.

A Taste of What We Provide:

• As one of the world’s leading digital asset businesses, we provide tremendous growth opportunities.
• Comprehensive, best-in-class total rewards package that starts on your first day!
• We offer a competitive PTO package that ensures you have the time off you deserve.
• Ownership in the business. Through shared equity, Ledn staff are stakeholders in the business and the future of the digital economy.
• We offer every staff member the opportunity to work remotely anywhere in the world for 180 days.
• A career that provides you with purpose in your job. We remove barriers so you love what you do.

We are an equal opportunity employment organization and pride ourselves on inclusivity, diversity, and the success that comes from diversity. You may reach out to the Ledn team by emailing accessibility@ledn.io for accommodation requests throughout all stages of the recruitment process. Requests will be addressed confidentially.

Ledn Working Environment: Our Ledn team is truly global in nature with our people spanning across North America, Latin America, South Africa and Europe. We are a remote first environment.

Please note, due to the high volume of applications, only those applicants that qualify will be contacted.

AI use: LinkedIn' AI tool "Hiring Assistant" is used in the application screening part of our recruitment process.

No agencies or recruiters please. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.