Marketing Manager (E-commerce & Community)

Jolie Beauty | Remote (UK-based preferred)

Jolie Beauty is one of the UK’s leading alternative makeup brands - built by fans, for fans.

We’re at an exciting scale-up stage, expanding internationally (including the USA), and we’re looking for a hands-on Marketing Manager to help bring structure, consistency, and momentum to our marketing.

This role is perfect for someone who thrives in a small, fast-moving team, enjoys wearing multiple hats, and wants real ownership, not just another corporate marketing role.

You’ll be our Marketing Manager, working closely with the founder and a small remote team. This is a true all-rounder role with the opportunity to grow into a senior leadership position as the team expands.

You’ll be responsible for turning brand vision into clear, repeatable marketing systems across social, email, PR, and paid channels.

Marketing Strategy & Planning

• Build and manage marketing plans for launches, campaigns, and collections
• Help bring structure and prioritisation to a fast-growing brand
• Report on performance and identify opportunities for growth

Social Media & Community

• Oversee organic social content (especially TikTok & Instagram)
• Work with creators, affiliates, and ambassadors
• Protect and grow a strong, engaged alt community

Email & Retention

• Plan and execute email campaigns using Omnisend (or similar)
• Improve segmentation, open rates, and conversion
• Repurpose UGC, reviews, and social content into email

Paid Advertising (Meta & Google)

• Manage or support paid campaigns (UK, EU & USA)
• Improve targeting, segmentation, and remarketing
• Work with freelancers or agencies where needed

Influencer & PR

• Vet creators for gifted, paid, and collaboration campaigns
• Manage influencer relationships and content usage
• Support PR opportunities, launches, and events

You might be a great fit if you:

• Have 3+ years experience in e-commerce marketing
• Are confident working across social, email, and paid ads
• Have strong Shopify experience
• Are comfortable with tools like Omnisend, Mailchimp, Meta Ads, Google Ads
• Understand how to balance brand-building with revenue-driving marketing
• Are organised, proactive, and happy working autonomously
• Genuinely understand alternative / subculture / lifestyle brands
  

• Have experience scaling brands internationally (especially USA)
• Are confident with TikTok Shop or creator-led commerce
• Can do light design or video editing for stories / social
• Have managed people or freelancers before

• Fully remote role (UK-based preferred)
• Flexible working hours
• Salary from £30,000 depending on experience.