Senior Email Marketer Lead Generation

Sr. Email Marketer Lead Generation (Remote)

Minimum Experience: 3-4 years of experience

Salary: INR 5,00,000 - INR 8,00,000 per annum (based on experience and performance)

Company Overview:

We are an innovative, Agentic AI B2B SaaS startup specializing in account-based marketing (ABM), based in San Francisco. Our mission is to revolutionize the way businesses approach marketing by leveraging cutting-edge Agentic AI and data-driven insights. As a fully remote company, we foster a collaborative and inclusive work culture that values creativity, teamwork, and continuous learning. We offer generous benefits, including bonuses and start-up equity, to our dedicated employees.

We empower B2B organizations to unlock the full potential of their marketing efforts. Our cutting-edge platform combines advanced data analytics, Agentic workflows insights, and personalized targeting to help businesses identify, engage, and convert their most valuable accounts. By focusing on individual accounts rather than broad target segments, companies can drive higher conversion rates, accelerate sales cycles, and maximize their marketing ROI. Join us on our mission to revolutionize B2B marketing and help businesses thrive in a hyper-personalized digital Agentic landscape.

Role Overview:

We are looking for a results-driven Sr. Email Marketer Lead Generation who will be responsible for planning, executing, and optimizing email marketing campaigns to drive qualified B2B leads and nurture prospects through the funnel. The role demands a strong grasp of email automation tools, segmentation strategies, campaign analytics, and compliance best practices. The ideal candidate will combine technical expertise with creativity to maximize engagement, improve deliverability, and consistently achieve lead generation goals.

Core Responsibilities:

• Develop and execute targeted email marketing campaigns to drive lead generation and nurture leads through the buyer journey.

• Manage end-to-end campaign operations from audience segmentation, list building, template design, and content personalization to testing and deployment.

• Monitor campaign performance, generate insights, and optimize for open rates, CTR, conversions, and deliverability.

• Collaborate with sales and business teams to align campaigns with lead quality and conversion objectives.

• Manage and optimize marketing automation workflows and lead scoring models.

• Continuously research and implement new tools, trends, and strategies in email marketing for better ROI.

Must-Have Skills:

Technical Skills:

Strong expertise in email marketing platforms (HubSpot, Mailchimp, Outreach, etc.)

Hands-on experience with CRM systems (Salesforce)

Proficiency in A/B testing, personalization, segmentation, and automation workflows.

Strong understanding of email deliverability, domain reputation, and inbox placement best practices.

Ability to analyze data and generate campaign performance reports.

Soft Skills:

Excellent written communication and attention to detail.

Strong analytical and problem-solving mindset.

Ability to collaborate with sales, content, and design teams.

Goal-oriented, self-driven, and capable of working in a fast-paced environment.

Good-to-Have Skills:

Experience with B2B SaaS lead generation campaigns.

Familiarity with content marketing and LinkedIn lead generation strategies.

Knowledge of HTML/CSS for email template customization.

Exposure to marketing analytics tools (Google Analytics, Power BI, Tableau).

Understanding of account-based marketing (ABM).

Experience Requirements:

3-4 years of proven experience in email marketing with a strong focus on B2B lead generation.

Demonstrated track record of delivering measurable pipeline contribution through email campaigns.

Prior experience in handling large mailing lists and global campaigns is highly preferred.

KPIs / Success Metrics:

Lead Generation: Number and quality of demos bookes through email campaigns.

Engagement Metrics: Open rate, click-through rate (CTR), bounce rate, and unsubscribe rate.

Conversion Metrics: Leads nurtured to MQL/SQL stage and contribution to revenue pipeline.

Benefits:

We value our employees and strive to create an inclusive and supportive work environment. We understand the importance of attracting and retaining top talent from India. As such, we offer a comprehensive range of generous benefits to ensure their well-being, job satisfaction, and professional growth.

• Competitive Compensation

• Flexible Work Arrangements

• Professional Development

• Recognition and Rewards

• Yearly Anniversary Celebrations

Join our dynamic and talented team to shape the agentic future of account-based marketing and make a significant impact in the industry.

Please note that only shortlisted candidates will be contacted due to the high number of applications we receive. Thank you for your understanding.