Digital Marketing Specialist

About Paribu Art

A new stage, a new world: Paribu Art.

We are building a next-generation creative space where art meets technology—an ecosystem that embraces interdisciplinary production, expands access to the arts, and amplifies interaction.

Our aim is to offer an open, collaborative, and supportive environment for artists, creative producers, and cultural practitioners from diverse disciplines. We adopt a programming approach that forges not only aesthetic connections with audiences but also emotional, participatory, and experiential ones.

We believe in the power of art to liberate individuals, unite communities, and shape the future.

By integrating the possibilities of digital transformation into creation, exhibition, and accessibility processes, we are committed to establishing an original and contemporary art ecosystem—one inspired by local culture and open to global dialogue.

For us, art is not only an experience; it is a conscious responsibility.

Paribu Art is a space for everyone who thinks, imagines, and creates with us—because what takes the stage here is not only art, but the world of tomorrow.

The impact you’ll make

As a Digital Marketing Specialist at Paribu Art, you will be responsible for planning, executing, testing, and optimizing digital campaigns that support audience growth, engagement, and ticket sales. Beyond campaign execution, this role requires a strong analytical mindset—turning data into insight and insight into action.

In this role, you will:

• Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads (Search, Display, YouTube), Meta, LinkedIn, TikTok and other relevant platforms.
• Design and run ongoing A/B tests across creatives, audiences, messaging, and landing pages to continuously improve performance.
• Develop and drive the strategy and growth of search campaigns,including keyword planning, bidding, and ad copy optimization.
• Analyze campaign performance end-to-end, clearly demonstrating how media spend translates into traffic, engagement, and conversions.
• Work closely with internal teams (programming, creative, production, ticketing) to align campaigns with event timelines and communication goals.
• Own the performance analysis of the Paribu Art website, identifying user behavior patterns and optimization opportunities.
• Analyze web data using GA4, define custom events, and create dashboards and reports in Looker Studio.
• Build clear, structured performance reports that go beyond numbers, delivering insight-driven recommendations.
• Analyze the sales performance of traffic driven from advertising campaigns to ticket sales platforms via Looker Studio reports, and optimize budgets, targeting, and campaign setups accordingly.
• Monitor digital trends, tools, and best practices to continuously evolve campaign strategies and testing methodologies.
• Support audience development strategies by connecting campaign data with content performance and user engagement signals.
• Develop and execute advanced remarketing strategies, including dynamic remarketing and lookalike audiences.

Key competencies

We believe skills and potential matter as much as experience. To thrive in this role, you should have:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of hands-on experience in digital marketing, with a strong performance and analytics focus.
• Hands-on experience managing paid digital campaigns across multiple ad platforms (Google Ads, YouTube, Meta, LinkedIn, TikTok or similar).
• Strong understanding of conversion funnels, user behavior, and web analytics.
• Expertise in remarketing and audience segmentation across Meta, TikTok, and Google Ads ecosystems.
• Ability to manage ad budgets and optimize towards targets.
• Proven experience with GA4, event tracking, Looker Studio, and performance analysis for optimizing digital advertising campaigns.
• Ability to design and interpret A/B tests and experimentation frameworks.
• High analytical thinking skills with the ability to translate data into actionable insights.
• Experience preparing clear, structured, and insight-focused reports for different stakeholders.
• Ability to work autonomously, take ownership, and continuously improve campaign performance.
• Strong command of English, both written and spoken.
• Interest in culture, arts, live events, or creative industries is a plus.

The advantages of being at Paribu

Paribu invests in its team’s growth, well-being, and happiness. Here’s what you can expect:

• Meal allowance – Generous support with a flexible meal card.
• Private health insurance – Comprehensive coverage for employees, including spouse and children.
• Commuting support – Travel expenses covered based on office route.
• S.O.S. leave (10 days) – Additional leave days for urgent or unexpected matters.
• Birthday leave – An extra day off in your birthday month.
• Language learning support – Opportunities to improve English communication skills.
• Personal development support – Budget for professional training and development.
• Well-being & health platform – Access to digital health and wellness services, including mental health support.
• Relocation allowance – Financial support for moving within a 15 km radius of the office.
• Top-tier work equipment – High-quality devices and accessories to support your work.
• Cultural events – Concerts, theater, cinema, and sports tickets through company-sponsored raffles.

The hiring journey

Here’s what the recruitment process looks like:

1. Application: Submit your application online.
2. Initial screening: People Team reviews your resume.
3. Interview process: Meet with hiring managers and relevant team members.
4. Assessment / Case study: Complete an assignment, if required, so we can better understand your problem-solving and operational approach.
5. Offer & onboarding: If it’s a great fit, we welcome you on board.

Application process

Should you have already applied, here are two essential facts about the process:

• While we carefully review every application, only candidates whose profiles best align with the role will be contacted. We appreciate your understanding on this matter.
• All applications received by Paribu are treated equally, without prejudice to age, gender, religion, race, disability, or marital status, in full compliance with personal data protection principles.

In accordance with applicable data protection regulations, please note the following:

I have been informed that my personal data is processed by Paribu Teknoloji A.Ş. (“Paribu” or “Company”) through the “Paribu Sanat A.Ş. Çalışan Adaylarına İlişkin Kişisel Verilerin Korunması Hakkında Aydınlatma Metni” prepared as part of the job application process of employee candidates and in accordance with the Personal Data Protection Law No. 6698.