We're looking for a versatile Digital Marketing Contractor to help elevate awareness of our Connected Services, generate qualified leads, and support marketing initiatives across the full sales cycle.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
**NO 3rd Parties or Sponsorship
Role Title: Digital Marketing Contractor
Duration: 6 months (potential contract-to-hire)
Location: Preferably Milwaukee, WI. Open to remote candidates willing to travel 1–2 times per year (expenses covered).
Role Overview
We’re looking for a versatile Digital Marketing Contractor to help elevate awareness of our Connected Services, generate qualified leads, and support marketing initiatives across the full sales cycle. This role blends strategy, content creation, campaign execution, and cross-functional collaboration.
Key Responsibilities
1. Build Awareness of Connected Services
Drive brand recognition so prospects increasingly understand who we are and what we offer — especially within the connected solutions space.
2. Develop ICP-Aligned Engagement Strategies
- Plan and execute participation in shows, events, and social media.
- Create engagement that naturally leads prospects toward our Connected Services solutions.
3. Create Flexible, Evolving Strategies
Develop marketing approaches that can adapt as our ICP and market direction shift.
4. Support Lead Generation
Design programs that attract and deliver qualified leads to the sales team.
5. Nurture the Sales Cycle
Build newsletters, email campaigns, and social content to keep prospects engaged throughout their journey.
6. Support Product Marketing
Partner with product management on launches, naming, collateral, events, sales tools, and press materials.
7. Align with Corporate Marketing
Serve as the main connection between Connected Services and Corporate Marketing (including agencies), ensuring alignment with brand standards and initiatives.
Deliverables
- Execute digital marketing campaigns to build awareness and generate leads
- Develop and maintain a Connected Services marketing roadmap (messaging + tactics)
- Create and maintain marketing collateral and content
- Partner with sales on customer-facing events (tradeshows, showcases, etc.)
- Collaborate with product management on internal and external product content
Qualifications
- SaaS experience required
- Bachelor’s degree in Digital Marketing or related field
- 5+ years in marketing supporting technology products (fleet marketing experience is a strong plus)
- Prefer Milwaukee-based, but open to remote for the right candidate
- Hands-on content creator (not just agency management)
- Resourceful self-starter with strong attention to detail and curiosity
- Excellent writing, organization, and planning skills
- Experience creating digital content and basic graphic design
- Comfortable working in a dynamic, ambiguous environment
- Strong communication and interpersonal skills